Michael Zell Email & Phone Number

Huntersville, Nc, Us

Greater Charlotte Area

Huntley, Il

Manages 10+ sales personnel (new and used), handle all advertising for new and pre-owned vehicles, purchasing of preowned vehicles from online auctions, lease end vehicles, and various websites• Manages all aspects of customer traffic, showroom, web, social media, and phones• Maintains an average inventory of over 150 used cars• Drives business through a high-level of involvement with sales team in day-to-day activities• Oversees controllable expense elements for the department, including: reconditioning, marketing, and inventory turn• Monitors and adjusts pricing of vehicles on-line• Sets a clear vision and goals for the sales team to achieve targeted performance in new and used vehicle sales, and maximizes sales profitability, performance expectations, and best practice processes• Manages the negotiation and financing processes with Sales Associates ensuring that customers understand their vehicle purchase options and pricing• Meets monthly forecast for sales volume and sales profit objectives• Monitors effectiveness of advertising campaigns including social media and online presence• Reviews deal settlement paperwork for completeness, accuracy, and compliance• Controls the wholesaling of vehiclesSignificant Accomplishments:***Drove average sales to over $3000 per unit on front and back-end ***Reduced reconditioning costs and time frame ***Improved all aspects of company’s social media tools to take advantage of every prospect and drive sales and profitability***Trained all personnel on the use of the CRM system, which controls all incoming prospects from internet, walk-ins, incoming telephone calls or repeat customers that helped increase closing ratios to 25%-30%***Personally collaborated with Dealer.com to develop a new corporate website TomPeckFord.com***Initiated a CSI program, through personal customer interaction after the close of the sale, which increased overall customer satisfaction rating

Wheaton, Il

Responsibilities included managing 8 sales personnel (new and used), handling advertising, appraising of used cars, wholesaling and buying cars at auction, managing the internet department, maintaining relationships with the major internet providers, as well as operationally driving sales of the dealership into new growth and profitability, averaging 150 cars a month between both locations• Directly participated in sales closing processes to achieve high sales performance • Fashioned a management reporting system that provided timely information on employee performance• Designed and implemented creative marketing plans including website promotions and mailers to increase floor traffic• Represented dealership at all auto auctions, buying used car inventory and wholesaling trade-ins• Conducted on-going training for sale associatesSignificant Accomplishments:***Averaged over $2500 per unit on front and back-end profits***Maintained an inventory of over 100 pre-owned vehicles

Schaumburg, Il

• Hired, trained and supervised all sales personal while maintaining maximum levels of profits in retail, leasing, and finance• Maintained strong relationships with fellow dealers on trading of new cars and wholesalers for used vehicles• Worked closely with sales associates to ensure precise structuring of every deal; instructed salespeople on proper turnover and interaction with the finance department on an on-going basis• Conducted regular sales meeting on sales techniques/policies/procedures as related to sales and financeSignificant Accomplishments:***Averaged over $1100 per retail transaction, achieved 40% penetration of GAP protection, and 50% of warranty***Initiated company’s aftermarket tire and wheel program; increased dollar per car revenue by $200***Established complete respect and trust of sales floor, contributing to their success in closing transactions***Contributed to store qualifying for franchise “Chairman’s Challenge” recognition, maintaining the highest level of CSI

Associate'S Degree, Business & Finance

Certification, Used Car Management