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I am an experienced medical writer and media producer who helps solve internal and external communications problems, or enhances ongoing marketing/PR efforts. As an experienced ad agency writer, Web content specialist, CME physician educator, magazine journalist and medical center media director, my strengths lie in video scripting and production, as well as developing strategic branding concepts for print and the Web. I am particularly adept at writing video and multimedia programs for physicians and healthcare consumers, as well as white papers ands collateral material and often oversee design . I often team with videographers and other creatives to develop outstanding product for clients in health, medicine, technology and the arts. My experience permits me to create product in a short time by maximizing internal resources and employing the best external creative talent when necessary. A 25 minute science video I wrote on human hemodynamics won the Academy of Medical Film "Best in Category" and a national medical student recruitment video won the bronze Telly for co-production. All told, my physician education video scripting, promotional scriptwriting projects, and direct to consumer writing total more than 300 video scripts and collateral materials. My direct-to-consumer writing experience includes Web content for Discovery Health, Gilda's Club, Merck, Mount Sinai, Brookdale Center on Aging (fundraising), Sanofi, and Pfizer. My scripting for industrials and physician education is extensive. I am currently a feature writer for several magazines, and am a contributor to the New York Journal of Books. However, I work extensively with clients in the healthcare and nonprofit sectors. I am proud that the work I produce is well crafted, requires minimal editing, and is delivered cleanly drafted and on time.
Self-Employed
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Contribute Articles Regularly To Music Magazines And Write Copy For Ad AgenciesSelf-Employed Dec 2010 - PresentNorth America
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Script WriterNorth Atlantic Treaty Organisation (Nato) Sep 2017 - Jan 2018International: "The Price Of Freedom" Video Script -
Freelance CopywriterFreelance, Self-Employed Jul 2015 - Sep 2015Greater New York City AreaCopywriting project for IT division of Sanofi Pharmaceuticals to promote the division's capabilities throughout the organization.
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Freelance Technical WriterOrthovision Mar 2015 - Jun 2015Greater New York City AreaCreation of Web site banner copy for next-generation automated, self-regulating transfusion equipment
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Editorial ConsultantNational Parkinson'S Disease Association Aug 2014 - Nov 2014Greater New York City AreaI wrote public awareness and fundraising documents in preparation for a large national fundraising campaign aimed at enhancing education, service, and support to people with Parkinson's Disease and their families.
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Freelance Video Script WriterCovance And Ppd Mar 2014 - Jul 2014RemoteCreated short video scripts for Covance’s next-generation laboratory risk based management tools.
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Associate Director, Marketing/CommDept. Medicine/Mount Sinai Medical Center Apr 2006 - Sep 2010• Developed recruitment tools for faculty and residency programs using video, PowerPoint, print and Web venues; residency recruitment rose 17% after recruitment DVD national distribution• Created new Web microsites and informational copy for health care consumers about important new clinical services or discoveries, and underscoring value of current services • Created newsletters, PPT presentations, annual reports and departmental publications for each of the eleven divisions within the Department of Medicine• Shot and optimized photographs for Web site illustration and medical center publications• Worked closely with multiple divisions and departments, assisting in publication and Web development• Create special publications for departmental reputational enhancement -
Senior Copywriter (Long-Form)Commonhealth (Nj) 2005 - 2006New JerseyWrote copy and scripts for a variety of medical subspecialty CME programs in print, video, and multimedia. Cardiology, hypertension, immunology, psychiatry, geriatrics, oncology.
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PartnerShelter Rock Communications Media 1993 - 2004I wrote and submitted project proposals, wrote video scripts, mentored interns, developed budgets, hired crew and on-camera talent. Filled in for crew and director in rare emergencies.
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Medical WriterItl/Cme Jun 1989 - Dec 1993I wrote at least 100 video scripts for accredited physician education programs, and produced a number of these programs in various parts of the country at major medical schools and teaching hospitals.
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Chief WriterHealthlink, Lifetime Television 1986 - 1989I was chief writer and wrote intro, outro and interstitial copy for this TV news magazine-style consumer health information program that aired on Lifetime Television.
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Video Scriptwriter And Segment ProducerThe American Academy Of Dermatology (Video Journal Of Dermatology) Feb 1986 - Sep 1988Greater New York City AreaI was the liaison between my production company -- NCME -- and the American Academy of Dermatology to produce the nationally distributed Video Journal of Dermatology, which was sent to all U.S. board-certified dermatologists. The AAD board would suggest segment topics -- there were five to seven segments slated per video/DVD -- and I would research the topic (latex allergy for example, or atopy), write a script featuring thought leaders, making sure to include B-roll, hire remote crews, and travel to major medical centers to film the specialist highlighted in the program.
Michael Cala Skills
Michael Cala Education Details
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English And B'Cast Comm. -
City University Of New York-Hunter College4.0
Frequently Asked Questions about Michael Cala
What company does Michael Cala work for?
Michael Cala works for Self-Employed
What is Michael Cala's role at the current company?
Michael Cala's current role is Script Writer at North Atlantic Treaty Organisation (NATO).
What is Michael Cala's email address?
Michael Cala's email address is mc****@****.rr.com
What is Michael Cala's direct phone number?
Michael Cala's direct phone number is +171844*****
What schools did Michael Cala attend?
Michael Cala attended City University Of New York-Hunter College, City University Of New York-Hunter College.
What are some of Michael Cala's interests?
Michael Cala has interest in Teaching Adult Literacy And Skills, Consumer Health, Social Media Knowledge, Medicine, Economic Empowerment, Researcher, Education, Professional Video And Film Scriptwriter, Entertainment, Willing To Learn New Applications.
What skills is Michael Cala known for?
Michael Cala has skills like Spanish Speaker, Italian Speaker, Still Photographer, Public Speaking, Photography, Annual Reports, Editing, Web Content, Spanish, Photographers, Content Strategy, Magazines.
Not the Michael Cala you were looking for?
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Michael J. Cala
San Francisco Bay Area7michaeljcala.com, usfoods.com, gmail.com, usfood.com, ondcp.eop.gov, paloaltofoods.com, usfoods.com3 +192558XXXXX
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3cloudcraze.com, pagodaworks.com, salesforce.com
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Michael J. Cala
New York City Metropolitan Area2progressive.com, eversource.com -
Michael Cala
I Specialize In Creating Motivating And Inclusive Spaces Where Everyone Can Thrive Through Physical Wellness.San Francisco, Ca
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