Michael Cala Email & Phone Number

North America

International: "The Price Of Freedom" Video Script

Greater New York City Area

Copywriting project for IT division of Sanofi Pharmaceuticals to promote the division's capabilities throughout the organization.

Greater New York City Area

Creation of Web site banner copy for next-generation automated, self-regulating transfusion equipment

Greater New York City Area

I wrote public awareness and fundraising documents in preparation for a large national fundraising campaign aimed at enhancing education, service, and support to people with Parkinson's Disease and their families.

Remote

Created short video scripts for Covance’s next-generation laboratory risk based management tools.

• Developed recruitment tools for faculty and residency programs using video, PowerPoint, print and Web venues; residency recruitment rose 17% after recruitment DVD national distribution• Created new Web microsites and informational copy for health care consumers about important new clinical services or discoveries, and underscoring value of current services • Created newsletters, PPT presentations, annual reports and departmental publications for each of the eleven divisions within the Department of Medicine• Shot and optimized photographs for Web site illustration and medical center publications• Worked closely with multiple divisions and departments, assisting in publication and Web development• Create special publications for departmental reputational enhancement

New Jersey

Wrote copy and scripts for a variety of medical subspecialty CME programs in print, video, and multimedia. Cardiology, hypertension, immunology, psychiatry, geriatrics, oncology.

I wrote and submitted project proposals, wrote video scripts, mentored interns, developed budgets, hired crew and on-camera talent. Filled in for crew and director in rare emergencies.

I wrote at least 100 video scripts for accredited physician education programs, and produced a number of these programs in various parts of the country at major medical schools and teaching hospitals.

I was chief writer and wrote intro, outro and interstitial copy for this TV news magazine-style consumer health information program that aired on Lifetime Television.

Greater New York City Area

I was the liaison between my production company -- NCME -- and the American Academy of Dermatology to produce the nationally distributed Video Journal of Dermatology, which was sent to all U.S. board-certified dermatologists. The AAD board would suggest segment topics -- there were five to seven segments slated per video/DVD -- and I would research the topic (latex allergy for example, or atopy), write a script featuring thought leaders, making sure to include B-roll, hire remote crews, and travel to major medical centers to film the specialist highlighted in the program.

Ba, English And B'Cast Comm.

Activities and Societies: Took grad courses in linguistics, education, American sttudies, and 20th century Latin American literature..

Credits Toward Master'S Degree, American Studies, 4.0

Activities and Societies: Wordsworth Society