Michael Cala Email & Phone Number

Atlanta, Georgia, United States

Atlanta, Georgia, United States

Atlanta, Georgia, United States

• Manage and maintain the Work.com Employee Services Demo Org (WDO), a demo asset used in Pre-Sale• Collaborate with Product Managers and Solution Engineering leadership and stakeholders to align with strategic goals for Work.com Employee Services Pre-Sale• Help guide and assist Solution Engineering in developing demo scripts for the WDO• Collaborate and assist partner, Tanium, in maintaining the IT Service Center setup within the WDO

Atlanta, Georgia, United States

• Deal assistance to Solution Engineers in creating custom Salesforce demos by understanding customer stories • Collaborate with Solution Engineering leadership and stakeholders to align with strategic goals for B2B Commerce Pre•Sale • Creation and management of B2B Commerce strategic demo assets used in the Pre-Sale process including the SDO, RCG IDO, and MFG IDO • Lead the global enablement of the B2B Commerce Demo Engineering Team • Collaborate with partners such as ThreeKits, Coveo, and Enosix in creating an integrated B2B Commerce demo asset • Assist with building demo assets used at events such as Connections, Dreamforce, and Dreamforce World Tour

• Aligned with stakeholders and the needs of clients to develop CloudCraze features through stories, wireframes, documentation, and lead product development • Developed and managed CloudCraze features Usage Metrics, Mass Order, Standard Objects, Friendly Urls, SEO Crawler-friendly Product Data, and Content Authoring • Led training and demo sessions of new CloudCraze features to stakeholders and clients • Provided assistance in developing and presenting Product Roadmap to stakeholders and clients

• Provided guidance and assistance to clients of CloudCraze through gap analysis, business process improvements, development of custom extensions, and training sessions • Led a team effort project between CloudCraze, Accenture, and Coke in developing a dynamic driven, multi•region landing/registration page for MyCoke.com's B2B storefront • Provided consultation to Hughes for a 10•month project as they self implemented CloudCraze within their Salesforce environment • Guided and assisted Chipworks in an 8•month project as they went through major upgrades when migrating to the latest version of CloudCraze • Migrated Flextronic's CloudCraze B2B storefront setup and data from a US Salesforce environment to an EMEA Salesforce environment • Assisted GEWater in a migration project of moving there CloudCraze instance to a new Salesforce environment

• Development and management of internal tools built on Ruby on Rails for the Deliverability team, Billing team, and Provisioning team • Provided technical assistance to the Deliverability and Provisioning team • Improved the time to provision clients by providing tools that set up client email sending domains, automated whitelisting of IP's to ISP's, and help track the progress to completion • Provided the Billing Team a portal that granted them the ability to suspend and terminate client accounts within Silverpop application and within our Salesforce instance • Created a reporting dashboard of deliverability data that showed daily, weekly, monthly, and yearly numbers as well as by IP or group of IP's, volume sent to which ISP's, and from which Silverpop pod • Assisted in a major migration project as we moved all Silverpop clients from a 512 bit DKIM to a 1024 bit DKIM for their sending domains • Responsible for the abuse process, automated process in maintaining abuse complaints from ISP's

• Through client engagement was able to properly integrate Clients' Salesforce environments with Silverpop to perform synced email marketing campaigns • Provided training and best practice to clients regarding properly using the integration between Salesforce and Silverpop • During the acquisition of VTrenzB2B guided and assisted clients in the migration process from VtrenzB2B software to Silverpop • Became Certified Salesforce Administrator on Feb of 2010

• Developed an online business directory site for a Canadian Media Group using Saxotech Market Technology • Designed and managed the Voodoo Glow Skulls's main WordPress and implemented an e•commerce and email marketing solution • Set up the WordPress site and e•commerce solution for ADM Skateboards • Provided creative design assistance tothe Whey Protien brand main website • As a Pro Bono project setup and designed a WordPress site for US Olympian Lopez Lomong

Atlanta, Ga

• Developed and designed a number of WordPress templates for ONE3 clients.• Designed a concert poster for the band Hillsong United.• Provided maintenance to ONE3 clients on current website and WordPress setup.

• Provide software support to clients regarding issues related to the utilization of CaliberRM• As CaliberRM Product Champion my duties include attending case escalation meeting and keeping the CaliberRM Team up-to-date on any release information• Utilize Versant db, MS SQL Server 2000, MS Access, LDAP, RM Import/Export, DocFactory, Caliber SDK, and Caliber diagnostic tools to ensure proper functionality of CaliberRM• Expertise in CaliberRM was LDAP Authentication and Borland Search Server• Tested and ensured quality assurance of new versions of CaliberRM product• Provide 24 hour weekend support to customers

• Provided technical support to clients regarding issues related to the utilization of SAXOTECH Online product, a web-based application• Elected as the dedicated Technical Support Representative for the New York Times Regional Media Group• Managed and performed small projects of the New York Times Regional Media Group• Managed and maintained the New York Times Regional Media Group’s web cluster to effectively serve their websites• Troubleshot and corrected client templates written in HTML, JavaScript, and regular expressions• Provided 24-hours after-hours support to clients regarding critical issues related to SAXOTECH Online product• Tested and ensured quality assurance of new versions of the SAXOTECH Online product• Utilized SQL Server 2000, IIS 5.0/6.0, HTML, JavaScript, ASP 3.0, Tunnelier, FreeCap, regular expressions, and internal/external networking to ensure proper functionality of SAXOTECH Online

SOFTWARE SUPPORT ENGINEER• Provided technical support to clients regarding all issues related to ConnectWise PSA.• Was sole Software Support Engineer for over 200 ConnectWise PSA clients.• Utilized .Net debugger, networking knowledge, LDAP, Windows Server 2000/2003, IIS, and SMTP Service totroubleshoot issues related to ConnectWise PSA.IMPLEMENTATION CONSULTANT• Implemented and restructured client’s business practice to effectively use ConnectWise PSA. § Trained clients on best practice in utilizing the strengths of ConnectWise PSA.• Trained new Implementation Consultant in order to effectively do their duties.SOFTWARE INSTALLATION ENGINEER• Remotely setup and configured client’s dedicated Windows server for ConnectWise PSA with SQL Server 2000, Coldfusion 5.0, IIS 5.0/6.0, SMTP Service, and .Net Framework.• Ensured server properly communicated with client installation internally and externally of network.• Integrated ConnectWise PSA server with client’s MS Exchange server.

• Developed, modified, and tested websites utilizing HTML, ASP 3.0, VBScript, SQL, JavaScript, and CSS• Aided in the development of www.care2learn.com and www.sewgoesit.com