Responsible for the breadth of starting a new company, taking the concept of Home Energy Management and designing an interactive environment in which every aspect of energy consumption and planning is managed – and personalized recommendations are made.Project Management: Crafted the AbleWatts Personal Energy Advisor from the conceptual to release, including: wireframe, design management, budget management, building a development team, delivery forecasting, mobile integration, testing,… Show more Responsible for the breadth of starting a new company, taking the concept of Home Energy Management and designing an interactive environment in which every aspect of energy consumption and planning is managed – and personalized recommendations are made.Project Management: Crafted the AbleWatts Personal Energy Advisor from the conceptual to release, including: wireframe, design management, budget management, building a development team, delivery forecasting, mobile integration, testing, and beta – all incorporating Lean/Agile and Kanban methodologies. Launch: Tasked with launch of the Personal Energy Advisor, including user adoption, churn, cost per user acquisition (CAC/LTV ratio).Investor Relations/Finance: Developed, presented, and maintained a comprehensive P&L – complete with past/projected expenses, headcounts, salaries/bonuses, projected revenues, EBITDA, financings, burn rate, and cash flow analysis. Marketing: Responsible for all investor/prospect materials, including creation of data sheets, investor decks, identifying, contacting and presenting to potential investors, and brand/marketing strategy. Sales: Created sales plan with team territories and expected revenues, bonuses, leads, sales and contact management software, and expected headcounts.Operations: Solely responsible for all operational aspects of AbleWatts, including employee onboarding, payroll setup, bill payments, receivables, federal and state taxes, insurance, financing and banking, and human resources. Show less

Created a utility-scale Demand Response and messaging system in which peak load events were mitigated with alerts that modified individuals’ energy usage behavior.Project Management: Constructed a comprehensive business plan that included product mapping, timeline, engineering resource assessment, SWOT analysis, competitive analysis and financial projections.Finance: Created a detailed P&L with monthly cash flow analysis, revenues, headcount, operations, and quarterly balance… Show more Created a utility-scale Demand Response and messaging system in which peak load events were mitigated with alerts that modified individuals’ energy usage behavior.Project Management: Constructed a comprehensive business plan that included product mapping, timeline, engineering resource assessment, SWOT analysis, competitive analysis and financial projections.Finance: Created a detailed P&L with monthly cash flow analysis, revenues, headcount, operations, and quarterly balance sheets. Sales: Developed sales strategy and led all customer demonstrations. Targeted prospects included industrial energy consumers, NOCs, and worldwide leaders in Smart Meter production. Resulted in commitments by meter makers for joint projects and software/user data analysis of metering information. Show less

Created a first-of-its-kind caffeinated distilled spirit in a home laboratory, then founded a spirits company around the resulting patent-pending process.Patent: Wrote a patent for a process of mitigating the bitter flavor of caffeine within a high-alcohol neutral distillate. Was the first to ever caffeinate a vodka.Design: Worked with designers to create a unique bottle, packaging and label for caffeinated spirits.Logistics: Mapped a supply chain to transport raw… Show more Created a first-of-its-kind caffeinated distilled spirit in a home laboratory, then founded a spirits company around the resulting patent-pending process.Patent: Wrote a patent for a process of mitigating the bitter flavor of caffeine within a high-alcohol neutral distillate. Was the first to ever caffeinate a vodka.Design: Worked with designers to create a unique bottle, packaging and label for caffeinated spirits.Logistics: Mapped a supply chain to transport raw distillate from Iowa to bottling and processing plants in California – then move to statewide liquor distributors in California. Show less

Led integrated online marketing teams for six Fortune 500 clients. Oversaw team's campaign strategy and implementation. Parsed email marketing response for highly targeted messaging.

First employee at online direct marketing startup performing a spectrum of duties, including: business development, account management, product management, and quality assurance. Worked with management team to hone the business plan for investor presentations and helped design our online direct marketing product through it's beta release.