Michael Wills Email & Phone Number

Strasburg, Virginia, United States

• Top-level executive leadership for Private Label business unit, Retail Sales Operations (including Fiora brand), Trade Marketing, Budgeting, Pricing & Profitability, Product Development and Business Expansion strategy• Executive lead for Retail Private Label business unit with rapidly growing Consumer Packaged Goods (CPG) Company • Increased sales volume by over 500% • Improved profitability by over $1,000 per Metric Ton • Achieved a sustainable EBITDA-positive business portfolio; an improvement of over 40% • Lead negotiator for all Private Label bids, HQ sales calls, and ongoing customer relations & negotiations with national retailers in the Mass, Grocery, Club, Dollar, Hard Discount, and Drug channels• Highly effective consultative sales approach, emphasizing win/win/win scenarios where solutions are tailored to enable internal manufacturing efficiency via product form, enhance retailer margins, and provide consumers with greater value• Leader for combined Retail Private Label and Branded Sales Operations team • Bottom-up annual budgeting for both Volume and Selling Price • Monthly volume Forecasting • Negotiations with Production Planning and Manufacturing to optimize sales volume & profitability • Pricing & Profitability parameter development, model building, and execution • Trade Marketing strategy, including Cost-to-Serve modeling, account-level planning, and claims settlement• Go-to U.S. internal consultant for complex business needs • Leader for expansion projects totaling $1 Billion in total investment • Defining market opportunities, providing cost structure & profitability analysis, layering consumer and retailer data with competitive intelligence, product quality and cost structures to deliver strategic business plan

Northern Virginia

- Profitability—Develop detailed dynamic profitability models and tools, establish deal guidelines, and provide final approval for specific product and customer investment initiatives- Strategic Planning—Led client executive teams through the strategic planning process that initiated with situational analysis and vision/mission development, transitioned to integrated functional department plans, and culminated with detailed financial modeling including cash flow, ROI, and profitability analysis- Startup Leader—Provided leadership, expertise, and pragmatic business discipline to evaluate, plan, and launch multiple entrepreneurial new business initiatives- Marketing—Provided complete marketing services, including corporate marketing plan development, complimentary design and materials production, and project management for both internal staff and vendors.

Winchester, Va

- Leader for all Marketing, Product Development & Management, and Pricing activities- Developed and implemented company’s first fully-integrated marketing and advertising platform resulting in 40% increase in business revenues the first year after implementation

Winchester, Va

- Managed internal technology consulting arm of young internet company- Developed and implemented the e-Business Analysis program, focusing on a combination of costs/benefits analysis, IT infrastructure, business processes and Web site feature recommendations- Collaborated with clients and internal staff, acting as a liaison to navigate the divide between practical needs and technical solutions- Secured largest account in company history via comprehensive ROI/systems acquisition study and multi-party negotiations, enabling new enterprise-wide revenue streams, products, and services-

Winchester, Va

- Managed corporate pricing for Home Depot, Lowes, and independent home centers, resulting in $327 million in annual sales and a record net profit in 1999

Mba, Marketing

Well-rounded curriculum that included biology, chemistry, physics, psychology, statistics, and business.

Ba, Psychology

Well-rounded curriculum including core biology/chemistry/physics coursework combined with most advanced psychology courses offered.

Minor, Biology

Advance Placement Curriculum, Math/Science

Activities and Societies: Advanced placement courses, Future Business Leaders of America, WV Boy's State.Advanced curriculum in physics.