Michele Johnston Email & Phone Number

Concord, Nh, Us

* Create and manage strategic, integrated marketing programs for B2B technology clients. Programs include a mix of SEO/SEM, social media, database marketing, PR, content marketing, and email/database marketing.* Plans and executes digital marketing campaigns including both measurement and analysis in order to drive customer acquisition, retention, and growth. * Lead website strategy and development projects supporting both new builds and re-builds.* Manage client relationship teams to maintain and grow accounts and engagement.

Manchester, New Hampshire

* Work with enterprise clients to improve digital user experience, conversions, and customer satisfaction. Together, we develop digital marketing plans to plan for CX initiatives. * Use data and analytics to drive purposeful and meaningful changes in website user experience. Create and report website KPI’s and metrics designed to analyze customer success and highlight where improvements can be made.* Work closely with design and engineering teams to execute on website projects.- Strategic planning- User experience- Website strategy- Content strategy- Personalization- Systems & data integrations- Analytics & reporting- Usability- Search Engine Optimization- Paid Media planning & execution- Email Marketing

Bedford, Nh

Manage all aspects of marketing for a B2B e-commerce website - including brand management, website/CX optimization, paid digital advertising, social media, and content marketing.Within four months:* Increased organic traffic by 30% vs the previous period and 80% vs the previous year. * Increased organic revenue by 34% vs the previous period and 59% vs the previous year.* Increased paid search traffic by 64% and the number of transactions by 7%. Drove down cost-per-click by 11%.* Increased email traffic by 183% and revenue by 291%A few projects have included:* Standardized the use of Hubspot across departments to capture more accurate and clean data.* Integrated BigCommerce and Hubspot in order to better segment our customer messaging. Additionally, we are now able to produce reporting never available before including customer re-conversions and product sales by geography.* Worked with Sales and Client Services team to launch a cross-department customer re-engagement initiative. As a result, return visits and purchases are up by 39% and 25% respectively.

Manchester, Nh

Developed comprehensive, cross-platform strategic plans for companies nationwide with a primary focus on healthcare and financial services. These plans include goals, benchmarks, and growth initiatives that addressed the customers' journey from awareness through conversion and loyalty.* Long-term Strategic Digital Planning (Web, Marketing Automation, and CRM)* Web Analytics, Reporting, and Analysis* Branding, Messaging & Positioning* Lead Generation* Digital Customer Interaction* Channel StrategyTactical execution on a wide range of initiatives including information architecture, content planning, user experience, search engine marketing, search engine optimization, and marketing automation.Highlights:* A redesign for a luxury travel destination website resulted in 181% lift in desktop conversions and 2,127% in mobile conversions. Additionally, improved overall organic search traffic by 31% and new organic search users by 37%.* Minor tweaks for a hospital website resulted in nearly double the registrations for a high-value medical procedure's information session registration.* Crafted and executed a digital campaign for a banking product resulting in a 22% conversion rate on the landing page* Redesign of an online bank website featuring high-rate savings products resulted in an increase of overall users by 246% and organic traffic by 118%* SEM campaign for an Urgent Care center with two locations boasts a low $3 cost per conversion with a 10% conversion rate (highest of all sources) and accounts for 45% of their overall online appointment conversions.

Manchester, Nh

Manchester Nh

Manage and execute all aspects of digital marketing and web development and for the Manchester Campus of the University of New Hampshire.http://manchester.unh.eduHIGHLIGHTS:Within six months, launched a fully redesigned website in a new CMS which increased visitors by 40% and lead generation by 200% versus the old site.Created & implemented a comprehensive marketing plan designed to change perception of our campus and increase enrollments. This campaign has increased unique visitors to our website by an average of 14% per month and leads by 52% versus last year.Using retargeting, email marketing and other online advertising to drive a record number of registrations for a fall open house series.SKILLS:Marketing strategy, branding and positioning. Traditional and digital marketing planning. Drupal theme and module development. User experience strategy, search engine optimization, information architecture, content strategy. Website governance and content management.

Lead the new media team including designers, engineers, content producers and online advertising operations for a website network which included over 20 websites with 1.3 million monthly visitors, and multiple content management systems. LEADERSHIPDirectly managed a distributed team of seven with a wide variety of roles and responsibility. Focus on managing internal projects while providing opportunity for continual growth of skill-sets and career paths for our team.MARKETING & ADVERTISINGMarketing of digital and print products through non-traditional methods including but not limited to paid search and social media. Managed online advertising operations including banner trafficking and ad production.PRODUCT MANAGEMENTCoordinated and managed all digital products produced by TTM which reached over a million visitors each month. Created and executed on cutting-edge digital products and initiatives.Recommended, reviewed, and approved all changes to the site including graphic design, programming and usability improvements or changes. Assessed site traffic and other analytics. Work with online team to constantly improve audience metrics through usability or content design.Collaborated with other departments (newsroom, advertising, circulation, magazines, merchandising and marketing) to produce new websites, site features, or digital products such as email newsletters designed to increase TTM's media footprint.TECHNOLOGY MANAGEMENTManaged third party hosting partner on the maintenance, upgrades and issues related to our web servers. Supported more than four different content management systems both open source and homegrown.Reviewed and recommended new software vendors and partners. Managed vendor relationships and oversaw implementation of 3rd party technologies.

Managed the design and programming team for Trib Total Media.

Sole web designer & developer managing all aspects of web site for group of 15 weekly newspapers and the Pennysaver weekly shopper magazine.