I am an experienced marketing and event planning professional with global program and IPO transition. I have experience working with start-ups, small/medium businesses, and Fortune 100 organizations. I am currently residing in Munich, Germany and am available for programs originating in the US and EMEA.

Responsible for development and implementation of all Field & Partner marketing functions, including Demand Generation, Localization & Translation, Product Marketing, Channel & Partnerships Marketing, and Marketing Operations for EMEA region.• Developed process for MQL – SAL - SQL tracking on follow-up in region. Exceeded goal and led the company inconversion and follow up rate. Built pipeline to $13mm (2x sales goal) in one year.• Prepare, and manage quarterly, and annual budgets for region.• Seamlessly converted from in-person to virtual events allowing for a continued success in region meeting MQL and pipeline goals.• Set, monitor, and report on goals and results, including full-funnel metrics that align to the Sales targets, digital strategy metrics, campaign ROI, and customer engagement metrics.• Launched Global Partner Program, onboarded 12 partners in 2021.• Collaborate with peers across organization to create innovative, efficient and high-performing campaigns and programs• Increase brand awareness and thought leadership reputation in region

Develop strategy and execution plan for Twilio branded events, industry events, and developer programs- Manage team of Event Marketing Managers and budget of $4MM +- Manage company activities leading up to and on day of IPO at New York Stock Exchange- Research and qualify events for Twilio, including conferences, tradeshows, hackathons, meetups, workshops and seminars. - Plan strategy and execution Twilio-hosted events, such as SIGNAL, Twilio's developer conference, roadshows, and other Twilio branded programs.- Work with Sales to identify events that address key solution areas and current customer needs.- Work with Marketing Automation and Sales Development teams to manage and follow up with event leads.- Work with Channel Marketing to include partners in relevant events. Drive leads to partners as well as support partners at their events.- Work with PR to research and coordinate speaking opportunities.- Work with Community team to promote events, generate content, and engage with attendees.

Develop, manage, and execute major external and internal corporate events in North America. Provide best practices for event marketing globally.Responsibilities include:• Lead, and manage event strategy, and execution delivery for North American events targeting new business, customers, and partners• Evaluate, and report on industry best practices to support innovative, and “fresh” approaches/ideas for corporate marketing events• Plan, and deliver Veeva events and joint partner marketing programs• Plan, and execute high quality executive programs designed to provide Veeva executives with effective opportunities to discuss Veeva’s strategic value with life science industry CxOs• Ensure consistent, on brand messaging at events, and contribute to event theme creation, and key message development • Define, and refine objectives, metrics, and performance targets to improve business results, drive efficiency, impact, and relevance• Build a world-class speakers bureau to raise visibility, awareness, and drive thought leadership

Consultant role responsible for defining the Dolby event, trade show, and film festival strategy.Core Responsibilities include:• Strategic alignment of business objectives with experiential marketing activities; • Development of event strategy and investment of $4.5MM• Create and track key standardized metrics to consistently measure the success of all events and trade shows

Responsible for global marketing outreach to EMEA and APAC• Provide global view of what is happening in markets for product and marketing teams• Lead communication efforts between the marketing organization in US and the teams in local markets• Identify and present best in class marketing initiatives that are occurring in APAC/EMEA to Americas and identify thought leadership on how to execute locally• Identify and present best in class marketing initiatives that are in Americas and applicable for APAC/EMEA and identify thought leadership on how to execute globally

• Responsible for global business operations for CMO office• Support CMO in monthly reporting, quarterly, half year, and annual planning (including budget, head count, and program planning)• Global point of contact to ensure Corporate program visibility into EMEA, APAC, Americas, and Emerging Markets• Develop processes and procedures for engagement with corporate marketing functions• Manage and maintain overall marketing plan and subsequent monthly status report for CMO organization• Program management for global programs including Olympics, Y! omg launch in EU4, Y! Facebook pages• Facilitate adoption of messaging, collateral, best practices, etc. across all regions

- Responsible for designing, implementing, and keeping current company standards for brand, marketing communications processes, guidelines, tools, and resources --Manage team of designers, marcom managers, editors, and writers--Manage collateral architecture, rules of engagement, processes, brand guidelines, infrastructure, measurements, and roles and responsibilities for managing and delivering marketing materials--Manage centralized repository for collateral source files, print on demand process for completed marcom projects, and a Web first model for delivery of marketing materials--Manage Graphic Design and Writers Commodities, Agencies, and Contractors --Allocate, manage, and track $5.8MM marcom budget

Responsible for Sun branded event strategy and development of the Sun branded events team.-- Manage team of event strategy, logistic, production, marketing, and operations managers -- Drive the event production strategy (online and live)-- Work with BU leads, Director of Global Events, and VP of Marketing to determine corporate event strategy and planning.-- Built standardized event metric plan for all corporate supported events by audience-- Manage event operating budget of $13+ million-- Reduced operating costs by 11% in first two quarters managing team -- Developed College and High School Program for JavaOne and CommunityOne Conferences-- Build and maintain the internal Global Event Marketing Portal

Managed centralized marketing team responsible for software's presence at launches, the Executive Briefing Center, SunNetwork, JavaOne, industry events. Managed editorial and MarCom production team accountable for all customer and partner facing collateral pieces, Web content, and e-newsletters. § Developed a simplified procedure to determine, up front, quarterly collateral deliverables resulting in cost savings of $600k per year for software.§ Managed the outsourcing and Streamlining of the MarCom request process and management to reduce delivery time and cut costs to software organization by 50%.§ Centralized event request and management for software participation in industry events § Created new, consistent, simple to use, easy to navigate Web interface for external Sun software Web site.§ Developed monthly DVD program to deliver up to the minute information to sales reps, and their customers.§ Six Sigma Black Belt training started: June 2004.

Responsible for management of cross-functional Sun software teams for the development and delivery of large Sunprograms and events focused on the Developer community• Developed programs to recruit over 100,000 new opted in developers for Sun ONE technical programs quarterly.Sun Microsystems, Inc., Developer Relations Program Manager October 1996 - April 2000• Developed and delivered first Sun Tech Day International Roadshow for Developers; managed $3 million budget andteam responsible for delivery of roadshow• Designed and managed Sponsorship program generating $1 million in sales• Managed speakers bureau for team of 12 technical evangelists

• Developed and delivered first Sun Tech Day International Roadshow for Developers; managed $3 million budget andteam responsible for delivery of roadshow• Designed and managed Sponsorship program generating $1 million in sales• Managed speakers bureau for team of 12 technical evangelists