Lead sales and operations communication strategic planning and execution to drive divisional marketing sales and internal, cultural communication campaigns for ScionHealth and Kindred Specialty Hospitals.

Directed branding, marketing and communications strategies for a $6M marketing budget to increase census growth across all service lines. Managed a cross-functional team of 10 that included Account Services, Media Planning, PR and Creative professionals aligned to support sales and operations for 117 campuses across the mid-west.- Contributed to an increase in census growth while maintaining budget spend- Established marketing processes, leadership alignment and training to increase productivity

Transformed team to be a consultative partner engaged in strategic planning and execution to drive divisional sales campaigns. Led marketing and production efforts for 200-person Caregiver Summit event, which recognized front-line caregivers to increase employee engagement and provide educational opportunities.- Contributed to increased engagement among sales leadership and front-line clinical liaisons to drive referral source interaction

Devised and executed a comprehensive brand strategy for product, sales and clinical specialty program collaterals aimed towards referral sources and patients.- Played a key role in a 50% increase of revenue growth year over year

Recruited to direct consumer strategy integration and simplify multiple health and wellness communications across the enterprise. Integration led to an Omni-channel approach to improve consumer engagement.- Influenced increase of member participation within multiple health and wellness programs

Directed the member loyalty program to enhance alignment across the enterprise and drive behavior change for increased clinical outcomes. Management of a 7-person team with oversight of program elements including program strategy, product build, sponsorships, multiple publications, website, market events and data analytics. Drove campaigns to improve participation in consumer incentive and disease management programs. - Elevated Net Promoter Score by 15% through increased member engagement-Influenced increase of clinical outcomes through content messaging and member behaviorchange- Generated $600,000 of program revenue through sponsorship activity

Formulated and implemented communication strategies to promote plan benefits and increase consumer engagement within clinical programs and mail order pharmacy. Managed and motivated 5 team members during times of growth and change within department to improve associate engagement.

Managed cross-functional teams and consultative relationships to create and implement marketing campaigns and sales training materials.-Contributed to $2.5 million program revenue by providing new product launch strategic support

Multiple accounts ranging from automotive lift manufacturing, pharmaceutical and medical devices to real estate, home building, and financial investment servicesManaged client relationships by providing strategic marketing plan development, trade show coordination, advertising media placement, and public relations opportunities. Established and maintained clients’ marketing budgets, while collaborating with creative team on promotional and media campaigns.- Contributed to $900,000 in revenue through management of exiting accounts

GE Appliances and Thomas Lighting AccountsCultivated and maintained client relationships to effectively create marketing solutions through print and internet strategies to support sales and drive merchandising objectives. Developed and executed traditional and point-of-purchase collateral for use within storefronts to create awareness and drive purchases.-Successfully managed $1.5 million yearly marketing budget to drive promotional campaigns and create consumer awareness of client product and services