As a Communications Manager at the Medical College of Wisconsin (MCW), I lead the development and implementation of strategic marketing initiatives to generate awareness, enhance perception, and increase engagement for the Clinical and Translational Science Institute (CTSI). I have over 10 years of experience in marketing and branding, with a passion for storytelling and a demonstrated history of working in a variety of industries, including healthcare, education, media, and retail.I am skilled in graphic design, video production, content development, digital marketing, news writing, editing, email marketing, CRMs, and social media marketing. I have led, directly created, and executed projects covering a variety of mediums in both traditional and emerging channels, allowing me to fully understand what it takes to create each project and be an integral part of the creative process. I have direct experience collaborating with non-communications professionals, providing understanding of marketing tools and channels as well as championing brand salience to create successful campaigns. My background as a graphic designer has given me a strong eye for design. I am also a quick learner with the ability to adapt to new challenges promptly and effectively. I am a detail-oriented leader who has the motivation to take on any project.