The Michelle Williams Group is a beauty brand-building agency with consulting expertise in the beauty industry. We develop and build brands for our clients. We direct you to the marketplace with a strategic vision that will deliver results.We provide our beauty clients with an understanding of the beauty environment and help to develop a clear brand identity and a marketing strategy that will successfully bring their brands to the consumer.We work with beauty entrepreneurs to fine tune emerging brands. Our proficiency is to advise on every aspect of a developing brand’s DNA – from product development to outer packaging to pricing. We identify the unique point of difference needed to get your brand into the target market.Our goal is to focus our years of corporate experience and skills on guiding you and your beauty product brand through the creative processes and the strategic choices that must be made for a emerging brand’s success. New product launches are a specialty to us. We can be the transition team you need to get your brand to the next level.Michelle Williams has been a part of the beauty industry for three decades. She is known as a leader in Retail where she was Vice President of a major national chain of Department stores. She has consulted with and shared her expertise with many well known makeup artists, fragrance designers and doctors in their endeavors to enter the beauty market.Specialties: brand development; product development; package design; a strategic vision on how and where a product should be sold at retail.Author of "Beauty Entrepreneurs" - a guide to starting in the beauty business, surviving it and succeeding in it. DO not despise these small beginnings”