Summary - Marketing Strategy, Branding & Identity - Business and Product, Key Account Development, Product Innovation to Launch, Supply Chain Analysis & Reengineering, Client & Public Relations, Consumer Research & Modelling, Digital Marketing Content and Networks, Retail Merchandising, Web Business Development, People Leadership, Project Management, Fresh ThinkingStyle of Achievements - Researched, developed and launched a new line claiming 14% of total category sales within 9 weeks ongoing this line now holds 23% of the category- Proposed and implemented a consumer brand which now returns an average premium above market of 36% on like brands (ranging from 20%-100% above like brands)- Improved consumer engagement and purchase by up to 412% through rolling out a Digital Network of touch screens in retail stores - (Average across all stores 306%)- Proposed and led PR campaign that recorded media value of $436k for $17k spend
Listed skills include Brand Development, Marketing Strategy, Strategy, Public Relations, and 30 others.