Mike Small

Mike Small Email and Phone Number

District Manager Bai Antioxident Beverages @
Mike Small's Location
Sarasota, Florida, United States, United States
Mike Small's Contact Details

Mike Small personal email

About Mike Small

Summary of Professional Experience:As a veteran in the beverage industry with over twenty-five years experience , I have a successful performance record at virtually every level working with major grocery stores, convenience chains, key accounts and top selling brands. My ties in the Florida and South-East region are strong with proven methods for success. Areas of expertise include:Sales and Marketing

Mike Small's Current Company Details
Bai Beverages

Bai Beverages

District Manager Bai Antioxident Beverages
Mike Small Work Experience Details
  • Bai Beverages
    District Manager
    Bai Beverages Feb 2014 - Present
    Southwest Florida
  • Attitude Drinks Inc
    Division Manager
    Attitude Drinks Inc Aug 2012 - Present
    Southwest Florida
  • Small Home Services
    Owner
    Small Home Services Apr 2010 - Present
    ALL IN ONE SERVICE COMPANY located in Sarasota CountyHANDYMAN/REPAIR SERVICESLAWN CAREPRESSURE CLEANINGVACANT HOME CAREPROFESSIONAL ORGANIZATION
  • Rockstar Energy Drink
    Regional Manager
    Rockstar Energy Drink Jun 2006 - Apr 2010
    FL and SouthEast) - ROCKSTAR Energy DrinksManaging all aspects of the brand in regards to sales, marketing, distribution, special events, on-premise and employees for the state of Florida. Currently overseeing; in Key West and Tallahassee.Responsible for (4) four state distribution networks to include: Florida, Georgia, Tennessee, and South Carolina.Pepsi SEBU 2009 volume from May - December 2009 437,276 cases in all channels. Florida volume in same time frame was 191,788 cases (43.8% of SEBU volume).Pepsi America's volume from May - December 2009: 34,376 casesOn-premise distributor Southern Wine and Spirits Florida 2009 volume 15,287 cases (+10.7% vs prior).Converted the national Miller's Ale House chain of 52 locations in 2009 that will generate more than 15,000 cases in 2010.2007 case volume up 35% and exceeded over 1 million cases sold in CCE network.Sold in programs to food and cold drink channels for CCE that resulted in 40% increase in case sales.Complete quarterly meetings and trade rides in the 25 Florida sales centers with Pepsi Unit Sales Managers and Market Unit VP's/GM's to check on store/market execution, reviewing depletion reports and upcoming promotional activities resulting in 30% case volume increase.Sold in product to all Universal Studios and outlets resulting in removal of largest competitor.Major Key Accounts: Circle K (Florida), Cumberland Farms, 7-Eleven, Fast Track; Directly set up appointments with buyers and key account manager for large chains to gain distribution and increase sales volume.Hired and directed (4) four sales representitives and (2) two sampling specialists.Responsible for retail activation for company sponsored sporting, music and promotional event's in Florida.
  • Coca-Cola
    Key Account Manager
    Coca-Cola Dec 2001 - May 2006
    Publix Lakeland Division of (4) Regional Directors and the Grocery Merchandiser. This included maintaining growth, volume and profit for over 220 stores, quarterly reviews with District Managers and routine store visits with sales centers. Assigned to the Convenient Retail channel, the sales centers in the Central Region with Chill Stop and Club Coke accounts.Build and execute sales forecasting and ensure proper execution of pricing, promotional programs and Customer Marketing Agreements.Develop and implement sales incentive promotions, sales presentation and ad calendars.
  • Coca-Cola
    Division Space Manager
    Coca-Cola Jun 1992 - Nov 2001
    Work with retailers and Space Managers Florida in regards to plan-o-gram, downloading, and analyzing Nielsen/store data. Trained and developed Space Managers with InterCept - utilizing all of its capabilities to successfully complete projects.Participated with Coca-Cola USA space management projects and building plan-
  • Coca-Cola
    Sales Supervisor Home Market
    Coca-Cola Jan 1988 - Jan 1992
    Managed team of 16 account managers, salesmen and side load drivers which exceeded 7.5 million cases annually.Fleet department, vehicle assignments, trailer renting and weekly reporting that are coordinated with fleet department. Performance management and annual reviews
  • Coca-Cola
    Account Manager
    Coca-Cola Apr 1985 - Jan 1988
    the Home Market & Convenience store tradeExecuted all sales programs to their fullest capacity, and gained a great deal of knowledge on cooler set, placements, beverage sets and selling for space.
  • Coca-Cola
    Home Market Merchandiser
    Coca-Cola Jun 1984 - Apr 1985
    This is where I began my career with Coca-Cola. During this time, I've gained the experience of selling and building displays, merchandising beverage sections and cold vaults. I was promoted within ten (10) months of
  • Wometco Vending
    Supervisor
    Wometco Vending Oct 1976 - Jun 1984
    Responsible for the opening of EPCOT and execution of equipment and ordering of merchandise. Under my Supervision were nine (9) employees whose responsibilities included: servicing, stocking, rotation and sanitation of our equipment. Conduct monthly walk thru inspections with the Disney coordinator of food sanitation.

Mike Small Skills

Merchandising Pricing Customer Service Business Planning Shopper Marketing Beverage Industry Advertising New Business Development Grocery Management Market Planning Marketing Management Strategic Planning Sales Presentations Distributors Selling Contract Negotiation Account Management Sales Management Sales Operations Income Statement Forecasting Food Key Account Development Competitive Analysis Consumer Products Sales Time Management Marketing Retail Key Account Management Cross Functional Team Leadership Marketing Strategy Brand Management P&l Management Fmcg National Accounts Profit Trade Marketing Customer Insight B2b Brand Development Event Management

Frequently Asked Questions about Mike Small

What company does Mike Small work for?

Mike Small works for Bai Beverages

What is Mike Small's role at the current company?

Mike Small's current role is District Manager Bai Antioxident Beverages.

What is Mike Small's email address?

Mike Small's email address is ms****@****aol.com

What skills is Mike Small known for?

Mike Small has skills like Merchandising, Pricing, Customer Service, Business Planning, Shopper Marketing, Beverage Industry, Advertising, New Business Development, Grocery, Management, Market Planning, Marketing Management.

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