Mike Small Email & Phone Number

Southwest Florida

Southwest Florida

ALL IN ONE SERVICE COMPANY located in Sarasota CountyHANDYMAN/REPAIR SERVICESLAWN CAREPRESSURE CLEANINGVACANT HOME CAREPROFESSIONAL ORGANIZATION

FL and SouthEast) - ROCKSTAR Energy DrinksManaging all aspects of the brand in regards to sales, marketing, distribution, special events, on-premise and employees for the state of Florida. Currently overseeing; in Key West and Tallahassee.Responsible for (4) four state distribution networks to include: Florida, Georgia, Tennessee, and South Carolina.Pepsi SEBU 2009 volume from May - December 2009 437,276 cases in all channels. Florida volume in same time frame was 191,788 cases (43.8% of SEBU volume).Pepsi America's volume from May - December 2009: 34,376 casesOn-premise distributor Southern Wine and Spirits Florida 2009 volume 15,287 cases (+10.7% vs prior).Converted the national Miller's Ale House chain of 52 locations in 2009 that will generate more than 15,000 cases in 2010.2007 case volume up 35% and exceeded over 1 million cases sold in CCE network.Sold in programs to food and cold drink channels for CCE that resulted in 40% increase in case sales.Complete quarterly meetings and trade rides in the 25 Florida sales centers with Pepsi Unit Sales Managers and Market Unit VP's/GM's to check on store/market execution, reviewing depletion reports and upcoming promotional activities resulting in 30% case volume increase.Sold in product to all Universal Studios and outlets resulting in removal of largest competitor.Major Key Accounts: Circle K (Florida), Cumberland Farms, 7-Eleven, Fast Track; Directly set up appointments with buyers and key account manager for large chains to gain distribution and increase sales volume.Hired and directed (4) four sales representitives and (2) two sampling specialists.Responsible for retail activation for company sponsored sporting, music and promotional event's in Florida.

Publix Lakeland Division of (4) Regional Directors and the Grocery Merchandiser. This included maintaining growth, volume and profit for over 220 stores, quarterly reviews with District Managers and routine store visits with sales centers. Assigned to the Convenient Retail channel, the sales centers in the Central Region with Chill Stop and Club Coke accounts.Build and execute sales forecasting and ensure proper execution of pricing, promotional programs and Customer Marketing Agreements.Develop and implement sales incentive promotions, sales presentation and ad calendars.

Work with retailers and Space Managers Florida in regards to plan-o-gram, downloading, and analyzing Nielsen/store data. Trained and developed Space Managers with InterCept - utilizing all of its capabilities to successfully complete projects.Participated with Coca-Cola USA space management projects and building plan-

Managed team of 16 account managers, salesmen and side load drivers which exceeded 7.5 million cases annually.Fleet department, vehicle assignments, trailer renting and weekly reporting that are coordinated with fleet department. Performance management and annual reviews

the Home Market & Convenience store tradeExecuted all sales programs to their fullest capacity, and gained a great deal of knowledge on cooler set, placements, beverage sets and selling for space.

This is where I began my career with Coca-Cola. During this time, I've gained the experience of selling and building displays, merchandising beverage sections and cold vaults. I was promoted within ten (10) months of

Responsible for the opening of EPCOT and execution of equipment and ordering of merchandise. Under my Supervision were nine (9) employees whose responsibilities included: servicing, stocking, rotation and sanitation of our equipment. Conduct monthly walk thru inspections with the Disney coordinator of food sanitation.