Mike Dillon Email & Phone Number

Greater Boston Area

Lincoln, Rhode Island

Led Shopper Insights and Shopper Marketing for the CVS customer team-Developed and implemented all Colgate’s shopper marketing plans at CVS (media, loyalty, digital)-Created and executed loyalty program with CVS, which led to the strongest 2019 sales and share gains for Oral Care of any Colgate sales team in 2019-Led Hispanic survey and ethnographic research, which resulted in the expansion of Colgate permanent endcaps, driving a 2.2 pt. Colgate share increase and 5X higher velocity vs. non-endcap stores

Boston, Ma

Led retail and shopper insights for New Balance-Conducted New Balance's first shopper segmentation study that identified our most important strategic targets for New Balance retail stores-Implemented new shopper insights function at New Balance-Conducted shopper insights work that successfully saved apparel distribution at a major retailer-Analyzed NPD and account level POS data to improve sales, margins, and average retail price

Cumberland, Rhode Island

Led shopper strategy work for all of J&J's consumer products for the CVS customer facing team-Conducted custom shopper platform work that helped create a gold standard eye care planogram that was successfully implemented at CVS and adopted by total J&J-Mined shopper insights and Extra Care loyalty data to develop a chronic allergy based planogram that was successfully implemented at CVS-Helped create a Healthy Beauty platform that leveraged J&J's strength in skin care

Boston, Ma

Managed all North American Research for Gillette Personal Care categories-Led research for Gillette’s first Megabrand ad campaign which significantly improved brand synergies, halo, and cost savings across the Gillette portfolio-Developed packaging tests and volume forecasts on an in-pack sampling program which led to the company’s strongest tool to drive trial for Gillette personal care products-Delivered all of the shopper research to create a “Guy Aisle” at retail that has been fully implemented at Target and other retailers-Managed direct reports

Boston, Ma

Managed all consumer research and consumption forecasting for Braun North America-Created and successfully implemented pricing research that returned Braun to profitability-Developed shopper research that significantly improved Braun’s share of shelf and shelf presence at top customers (Wal-Mart, Target)

Greater Boston Area

Led the Ahold and New York Food sales teams on category management projects -Increased Gillette’s share of shelf, shelf placement, and display support in top grocery accounts-Made shopper based planogram recommendations to Pathmark, which led to Pathmark fully implementing all of Gillette’s Blades and Razor planogram recommendations -This led to increased space and improved placement for the Gillette brands, as well as strong category growth-Managed the Stop & Shop/Gillette sales business

Managed the strategic research needs for Gillette North America - Blades and Razors-Led work with Cannondale and McKinsey to develop Gillette’s first shopper selling platform -Managed on-site Nielsen and Spectra personnel-Managed two direct reports-Developed IRI based retail availability tool to minimize out-of-stocks and product theft-Awarded King C. Gillette Award for supporting and executing the 2004 pricing strategy-Developed the Consumer Decision Tree for the Blades and Razors ‘gold standard’ planogram

Mba, Business

Full Scholarship

Edm, Psychology

Scholarship

Ba, Psychology

Graduated with Honors