Regional Vice President
CurrentMark-it Smart is one of the fastest growing full-service marketing agencies in the country. The true value in what we offer is our complex analysis of our customers database and market to create custom programs tailored to their goals and objectives.As Regional Vice President I play a key role in growing Mark-it Smart's capabilities within the gaming industry. This includes developing sales presentations, designing new programs, and innovating overall company strategy. Consulting• Incorporate a creative approach with a data/analytical based strategy to custom design marketing campaigns and promotions.• Make database and market analysis recommendations to quantify results and achieve ROI based targets.• Follow through on the execution of promotions and provide a post analysis on results.Prospecting and account management• Prospect for new business through trade shows, referrals, e-mail campaigns, and cold-calling.• Develop and innovate sales presentation material and approach.• Schedule and plan travel to make presentations around the country with accounts and prospects.Procurement and vendor relations• Source products for every kind of marketing promotion.• Develop genuine and long-lasting relationships with major retail brand companies, off-brand manufacturers, and overseas factories.• Establish relationships with logistics providers to achieve competitive volume pricing for routes in all regions of the country.• Negotiate price points and quality requirements to develop customized products for specific projects.• Negotiate payment terms as well as lead time, warehousing, and logistics.• Procure all products and materials.
