Product marketing consultant specializing in go-to-market strategy, sales enablement, and marketing content.

Responsible for monitoring and analyzing market trends and competitive landscape and providing insights and recommendations to inform strategy, product, and marketing decisions.

Developed deep understanding of cybersecurity market, customers, and personas to inform marketing strategy, messaging and positioning.

Developed and drove B2B product marketing strategy for Intel vPro, including value prop definition, use case and persona development, positioning and messaging, and go-to-market plans. This included leading vPro platform launches, creating core marketing content, and fostering deep relationship with internal and external partners.

Owned go-to-market activities for Smart Home Developer Kits, including inventory management, marketing and technical collateral, packaging, pricing strategy, and corporate brand alignment to drive adoption and preference for Intel solutions.Developed and implemented marketing plan for Intel sponsorship of the Amazon Smart Life Roadshow.

Enabled enterprise customers to roll out large-scale IT solutions and solve critical business problems through strategic engagements, education, executive briefings, and technology testing programs.Managed relationship with 10+ Intel resellers to increase sales, enhance marketing, and drive incentive programs to grow sales of Intel solutions. Increased engagement between Intel sales teams, OEM partners, and internal vertical teams to improve sales, product knowledge, and understanding of customer solution plays.Led team social selling initiative, which includes gathering best practices from external resources, trainings, and incentives, to increase the sales pipeline coming from LinkedIn and Twitter.Facilitated executive briefings and keynote speeches at customer and partner organizations and events to drive industry standards, provide thought leadership, and allocate technical resources where needed.Managed the lead capture process at HPE Discover to enhance the quality of marketing leads for sales team, which required monitoring booth activity, on-the-spot customer consultations, and creating qualifying surveys for scanners.

Develop and implement marketing communication plans for new IT products and services, pilot programs, and product updates and improvements. Create strategies to drive new product adoption in partnership with product managers and stakeholders.Advocate for a positive user experience with IT products and services to drive the positive perception of information technology.Improved the new employee experience with IT by creating new hire training and education materials, managing a social community and acting as IT liaison to a new hire integration committee.Act as team Director of Fun, organizing cross-site team-building and morale-boosting events.Served as IT Technical Leadership Conference 2015 Committee Communications Chair