· Grew programmatic revenue from zero to 10 million dollars annually through strategic partner selection and optimal yield management.· Lead all aspects of programmatic platform technical integrations: designing and executing programmatic strategy, evaluating programmatic partners, making partnership recommendations and executing technical integrations and optimization.· Drove PMP and RTB prioritization and pricing decisions that resulted in ad sell-through-rates increasing from 25% to 90% while maximizing yield.· Optimize vendor placement in the programmatic ad stack by analyzing bid histograms to inform pricing and prioritization strategy, increasing STR and eCPM across the stack.

· Managed ad campaign implementation, QA and troubleshooting for a 35 million dollar annual display advertising business serving 900 million impressions monthly.· Designed Yelp’s ad server taxonomy when transitioning from DFP Small Business to DFP Premium, and executed taxonomy implementation in DFP.· Launched mobile app ad product and lead certification process for third party mobile ad serving vendors.· Collaborated with Product Management and Engineering to execute new ad products and targeting.· Lead Doubleclick AdExchange implementation and network design.

· Managed online ad inventory for MotherJones.com. · Implemented, optimized and analyzed all digital ad campaigns using 24/7 Real Media's Open Ad Stream.

· Taught private English conversation courses to children and adults