Mitchell Randall Email & Phone Number

Winona Lake, In, Us

Winona Lake, In, Us

Warsaw, Indiana, United States

Direct and implement a digital marketing strategy to drive inbound leads, leveraging socialmedia, online advertising, and website content to generate interest. Respond to all leads,initiating conversations and scheduling sales appointments for interestedindividuals; communicate with sales team to provide background information on customerinterests and needs.Handle all website management, content development, vehicle listings, and photography,maintaining up-to-date vehicle inventory and details on the website. Craft written and visualcontent for social media accounts, including Facebook, Instagram, and TikTok, developingengaging videos, images, and posts. Manage relationships with SEO and social mediaadvertising agencies. Perform market research and data analytics and apply insights toenhance marketing plan and content creation strategy. Compile and review marketingperformance, tracking and capturing KPI data. Manage marketing, advertising, andpromotional budgets.Major Achievements:Drive evaluation, selection, and implementation of new tools and resources, includingthe adoption of a new CRM provider and overhaul of the website.Initiated data mining and analytics to identify opportunities to drive greater customertraffic and leveraged findings to optimize advertising.

Warsaw, In

Directed and implemented marketing and communication strategy, leading critical projects.Managed contracted writers, photographers, videographers, and graphic designers, as well asrelationships with advertising vendors. Edited and proofread written materials and reviewedvisual designs. Planned, developed, and wrote content for social media, blog, website, print,annual magazine, and advertisements. Collected marketing and advertising performancedata, analyzing to identify opportunities for improvement. Coordinated social media strategyand content for Facebook, Instagram, and YouTube.Major Achievements:Led development and execution of 5-part series of promotions focused on keyfeatures of Kosciusko County, providing visitors and locals information to explore thearea and engage in the community.Coordinated creation of organization’s new website, which won Indiana Tourism’sBest Website Award in 2019, writing content and working with the vendor to finalizethe design.Oversaw successful efforts to develop consistent branding and image cross allplatforms and channels.Collaborated on the launch of digital passports to encourage county residents to visitpoints of interest throughout the area, working with the vendor to execute the design andhandling all local promotions, utilizing press releases, radio spots, email blasts, socialmedia, and website.Liaised with local businesses and organizations, delivering presentations about the statusof the tourism industry within the county.Engaged with tourism writers and publications, Travel Indiana, to provide stories andpromote the county’s attractions more widely.Adapted marketing strategy during COVID-19 crisis to encourage locals to shop atlocal businesses and share supportive resources, then further adjusted to promoteday trips and outdoor activities as the county began to reopen.

Warsaw, Indiana

Warsaw, In

Social media management, website management, and data analysisMarket research, data tracking, and creating reportsCommunication, writing, and proofreadingDeveloped and maintained relationships with organizations in the community to partner with themAssisted in developing annual visitor guideExperience with CRM software

Akron, In

Managed eight cashiers during day and night shifts, ensuring fulfillment of customer needsand providing support when required. Trained and coached over 30 new employees.Collaborated and coordinated with team members to prepare, deliver, and set up over 100catering orders, serving an average of 200 people per order and event. Processed paymentsvia cash, check, gift cards, EBT cards, food stamps, WIC, and credit and debit cards, andbalanced cash drawer.

Winona Lake, Indiana, United States

Served 250 students, staff, and faculty members each week, taking orders, receivingpayments, and making changes. Created and prepared specialty drinks for customers,ensuring special requests were fulfilled and encouraging customer satisfaction. Opened café on time and closed café, following proper policies and procedures to maintain best practicesand internal controls. Stocked perishable inventory.

Warsaw, In

Greeted and interacted with customers to understand their goals and needs throughan engaging communication style. Educated customers about product features and designedcustom products to meet customer specifications, utilizing company design software.Cross-trained in eight functional areas in order to provide backup to team members whenneeded.Major Achievement:Converted 85% of customer interactions into sales, selling 125 doors and windowsweekly.

Warsaw, Indiana, United States

Served over 2,000 customers weekly as part of True Blue Crew at a location locallyrecognized for exemplary customer service with a smile. Selected as Manager-in-Training,and trained over 20 new employees, providing constructive feedback, coaching, and directtraining. Processed orders from customers.Major Achievement:Received regional recognition as a member of the team awarded for outstanding customerservice.

Designed products on software to customer specificationsSold an average of 125 doors and windows weekly by informing customers about product featuresConverted 85% of customer interactions to salesCross trained in eight departments

Akron, In

Trained 30 new employees for either Carry-Out positionsPrepared, delivered, and set up 100 catering orders averaging 200 peopleCleaned and performed maintenanceInformed customers on products

Bachelor Of Science - Bs, Marketing, Graduate

Activities and Societies: Student Senate, Roots Magazine

Associate'S Degree, General Studies

Activities and Societies: Campus Activities Board President of Campus Activities Board

Technical Honors Degree

Activities and Societies: Student Council Strategic Planning Committee Mental Health Task Force