Creative Lead
CurrentPenumbra is a premium agency whose specialty is storytelling and experience design for technology and data driven businesses. As the Creative Lead, I manage a team of designers, developers, and copywriters to create compelling narratives for brands that help them achieve organizational goals. During my tenure, I have had the privilege of working with multibillion dollar conglomerates, startups, non-profits, and more.Some of my projects are listed below:- I led the comprehensive… Show more Penumbra is a premium agency whose specialty is storytelling and experience design for technology and data driven businesses. As the Creative Lead, I manage a team of designers, developers, and copywriters to create compelling narratives for brands that help them achieve organizational goals. During my tenure, I have had the privilege of working with multibillion dollar conglomerates, startups, non-profits, and more.Some of my projects are listed below:- I led the comprehensive rebranding initiative for multiple SaaS platforms and FinTechs. These transformative projects elevated these platforms to exceed contemporary standards.- I led a team of designers and developers through a complete UX overhaul and website redevelopment for a leading global clinical information management system. This project was a pivotal step in enhancing their digital presence and facilitating B2B sales in Asia.- Created Brand Identities for various tech start-ups and organizations. This included everything encompassing naming, visual identity design, and social and web channel development.- Animation Script & Direction for numerous brand activations, both short form and long.- Design and flow for engaging presentations ranging from CXO communications to startup pitch decks, seed decks, etc. Show less