Marcelo Arruda

Marcelo Arruda Email and Phone Number

Partners Operations Manager @ TikTok
State of São Paulo, Brazil
Marcelo Arruda's Location
São Paulo, São Paulo, Brazil, Brazil
Marcelo Arruda's Contact Details

Marcelo Arruda work email

Marcelo Arruda personal email

n/a
About Marcelo Arruda

I'm a leader in customer experience roles with +10 years of experience in the global SaaS industry with big players such as Revolut (Brazil Founding Member), Apple, Samsung and Huawei (through BPO).My goal is to map the main opportunities in the customer journey, whether in support or interactions with products/services, promote continuous improvements based on data and generate positive impact to the business. I have experience in Support and Service operations management, internal teams and also partner (BPO), monitoring support metrics and customer journey with a focus on quality and resolution. As a data-driven and focused on continuous improvement professional, my goal is to identify opportunities and act on strategies that improve customer experience and satisfaction. I also have experience in various cross-functional projects, with product development teams and WFM always seeking to improve the customer experience.

Marcelo Arruda's Current Company Details
TikTok

Tiktok

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Partners Operations Manager
State of São Paulo, Brazil
Website:
tiktok.com
Employees:
73474
Marcelo Arruda Work Experience Details
  • Tiktok
    Partners Operations Manager
    Tiktok
    State Of São Paulo, Brazil
  • Wellhub
    Cx Performance Specialist
    Wellhub Dec 2024 - Present
  • Revolut
    Production Operations Manager
    Revolut Dec 2022 - Apr 2024
    São Paulo, Brasil
    - One of the BR Founding Members with a key role in the LATAM launch, actively supporting Revolut's expansion into the Brazilian market.- Managed vendor service delivery and customer support operations, focusing on key KPIs, including AHT, NPS, CSAT, SLA, Quality and Training. My main responsibility was to ensure the achievement of all Customer Service/Customer Experience KPIs and to manage the relationship between Revolut and the BPOs. I conducted internal and external meetings, onsite actions and lead CX campaigns and, to properly handle this, I extracted and analyzed raw data myself to build reports and high-level presentations.Led RCA and deep-dive analysis to develop actionable plans that enhanced vendor outcomes and identified new CX opportunities for Revolut, such as strategies to decrease time response, increase NPS and adapt European process into Brazil market through QA standards. - Conducted regular meetings with global stakeholders to align on strategic goals and present key operational insights.
  • Atento
    Sr. Operations Manager
    Atento Feb 2020 - Mar 2022
    São Paulo, Brasil
    Led a team of 200 in diverse service lines including sales, post-sales, social media, and technical support, with a focus on customer experience excellence. Responsible for setting OKRs and managing 11 KPIs (including SLA, FCR, AHT) achieving a 13p.p increase in QA and 8p.p in NPS by implementing targeted development programs for individual process opportunities and team coaching. Regularly met with client executives, conducted performance reviews, and created action plans to ensure alignment with client expectations. Facilitated the promotion of 14 team members through ongoing skill development sessions and performance follow-ups.During this period I manage over 10 supervisors and facilitated benchmark between key areas of Atento.
  • Atento
    Operations Manager
    Atento Apr 2019 - Feb 2020
    São Paulo, Brasil
    Managed a team of 40 (and 2 Team Leaders) in customer support for Huawei, focusing on service resolution and customer satisfaction, with direct responsibility for KPI monitoring and product deployment in collaboration with teams across Brazil, USA, and China. We were responsible at the time for Huawei's launch in Brazil amongst the US Ban and the impossibility of using Google Services in their phones. Responsible for collecting customer data through reports, identifying pain points, process opportunities and bad contact volumes. Work closely with other teams, especially QA, to address those pain points and improve customer experience. Conducted WBRs and MBRs with the client along with other proactive reports identifying business opportunities.
  • Atento
    Multiskill Team Leader (Sales/Cs)
    Atento Dec 2017 - Apr 2019
    São Paulo, Brasil
    I lead 20 agents spread through Phone Sales, Chat Sales, Post-Sales and Device Setups. End-to-end for entire customer buying cycle at apple.com/br. Develop constant strategies for multiskill business aproach, conducting 1:1 sessions, follow-ups,and skip-level meetings frequently with the aim of developing the team and gauging the pulse. Back then, our external team for Setup has surpassed the internal Apple Team and achieved the best CSAT in the world for 2 consecutive months (97p.p).
  • Atento
    Customer Support Supervisor
    Atento Feb 2016 - Nov 2017
    São Paulo, Brasil
    Team Leader of an average of 15+ bilingual agents in charge of AppleCare support. The agents were responsible for tech live support through Phone and Chat. Main responsibilities: coaching sessions, feedback cycle, report analysis, WFM meetings, disciplinary sanctions when needed.
  • Atento
    Quality Analyst
    Atento Oct 2014 - Feb 2016
    São Paulo, Brasil
    Call/Chat evaluations to monitor service quality and guideline following. Feedback appliance, meeting conduction and report creation for client.

Marcelo Arruda Education Details

Frequently Asked Questions about Marcelo Arruda

What company does Marcelo Arruda work for?

Marcelo Arruda works for Tiktok

What is Marcelo Arruda's role at the current company?

Marcelo Arruda's current role is Partners Operations Manager.

What is Marcelo Arruda's email address?

Marcelo Arruda's email address is ma****@****lut.com

What schools did Marcelo Arruda attend?

Marcelo Arruda attended Universidade Paulista (Unip).

Who are Marcelo Arruda's colleagues?

Marcelo Arruda's colleagues are Ricardo Gael, Renato B., Tika Primandari, Zhehui Zhao, Braiton Scott Castañeda, Kezia Adelia Simanjuntak, Abdul Latif M.

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