Michelle Auchter Email & Phone Number

Seattle, Wa, Us

Growth-oriented leader responsible for leading Point B's industry-first go-to-market strategy including definition of market position, solution-market fit, competitive advantage, and brand strategy. Focused on scaling brand awareness and demand generation efforts by leveraging data to drive toward aggressive growth goals. Strategy and plan centers on a customer-first content-led approach anchored to the buyer's journey. Exceeded bookings and offering mix targets the past two years.

Seattle, Wa, Us

Responsible for understanding business trends to craft customer solutions and partnering with Point B Industry leaders to address customer challenges. Lead a team of design strategists, researchers, experience designers and technologists seeking to lead with human understanding in solution development and delivery. Prototyping of solutions to bring to market. Ensures the team meets the client's business objectives and that we exceed expectations at every point in the delivery process.

Seattle, Wa, Us

Responsible for driving delivery and growth for premier Studio accounts. Consult with senior-level buyers about their marketing, customer experience, digital and communications needs and architect solutions to solve client business challenges.

Asheville, Nc, Us

Select consulting engagements while seeking my next permanent role.

Portland, Oregon, Us

Responsible for leading a global team of marketing, content strategy, marketing automation, marketing operations, data, and project management professionals to drive awareness and demand for a division of Gartner's C-level community business. Created a new brand strategy and targeted accounts campaign, as well as conducted a data audit to expand the addressable market. Managed an internal Studio of more than a dozen designers, videographers and production artists.

Agency named one of the top 40 digital experience agencies (nationally) by Forrester Research. Responsible for leading the digital experience agency team in managing customer relationships as well as achieving revenue, profitability, and customer satisfaction metrics. Member of Executive Team focused on agency performance, vision and growth strategy. Direct report groups included: client service delivery, marketing, strategy & planning, and business development. Connective DX key wins (spans duration): 10x increase in average engagement revenue size, YOY increase in client satisfaction with more responses; 50% new business pursuit win rate. Also worked with team to generate digital experience strategy process and business case curriculum.

Responsible for client relationships/organic growth, strategy, execution, and profitability of ambitious performance-based digital initiatives. Formed strategic relationships with C-level executives at Fortune 500 companies to develop digital strategies and solutions. Reviewed work to ensure it met the characteristics of great work and maps to business goals established in the account plan. Member of the Executive Team focused on agency performance, vision and growth strategy. Direct reports include: account direction, strategy & planning, and business development.

Responsible for planning and executing programs in support of agency business, sales and marketing objectives. Establishes dashboard with KPIs to ensure healthy funnel and where to apply marketing efforts. Crafts agency-wide sales process and content to showcase the agency in the best possible light and arm pursuit teams to win business. Direct reports include: inside and outside sales, marketing specialists, and analyst relations.

Responsible for matching the agency’s expertise with client needs. Identifies opportunities for B2B and B2C organizations to build business and delight customers. Pulls in subject matter experts from the agency’s practice groups to build action plans to win business. Signs on clients that allow the agency's work to shine while simultaneously meeting revenue goals. Direct reports include: sales & marketing operations.

Portland, Or, Us

Responsible for leading the account and project management teams, as well as served on the executive team to work on agency brand platform and growth strategy.

Portland, Or, Us

High-end creative communications agency working primarily with Intel Corp. Other clients included, but were not limited to, Owen Media, Seattle and Clearspeed, Bristol, UK. Executed projects on the level of large agencies and won RFPs based on the quality of work and highest level of customer service. No job was too big and my client approval rating was outstanding. Average of $1.5 million in annual revenue.

Portland, Or, Us

Interactive agency with $38 million in annual revenue. Served as team lead for the largest account service group, primarily working on Intel Corp. and Cisco Systems projects.

Traditional advertising agency specializing in print and broadcast media. Personal client roster included: Flowerbud.com, Relocation.com, Northwest Washington Medical Center, Copper Mountain Trust, Bank of the Northwest, Transitions for Health, and Nature’s Northwest.

Davidson Marketing was an award-winning, consumer-focused marketing agency specializing in strategic marketing, consumer promotions, co-marketing, and new media. Personal client roster included: Jim Beam Brands, The Stroh Brewery, The Campbell Soup Co., The Keebler Co., and Masonite Corp.

Ba, Political Science And Public Affairs Certificate From Spea

Ma, English