I have 25+ years in online marketing experience, and I am an AdWords Certified skilled online/digital manager and strategist with real-world accomplishments and quantifiable results. I have been with Compass Media since January of 2011 and helped build the Interactive Department. I'm now Director of Digital Marketing and oversee a strong team of digital and campaign managers. I continually work on new marketing strategies for our clients and still do “hands-on” management of several paid media campaigns including search, display, social, video and email.

I create, manage, optimize and analyze Google AdWords (search, display and video), Facebook, Yahoo!/Bing, Twitter and LinkedIn campaigns. I also specialize in producing and managing email marketing campaigns that are strategically segmented to target specific audiences. I use a variety of marketing methods to generate qualified leads for my clients. My objective is to work as a strategic marketing partner to help organizations and clients attain their goals.I eagerly pursue new marketing and social avenues to reach goals. I regularly expand my knowledge in a variety of applications and interfaces. This includes keeping up with the latest best practices to achieve maximum performance in Google's search algorithms, the latest Facebook promotion and advertising techniques and the newest targeting and ad extension tools in Google AdWords. My career goals are to continue working with organizations to strategically design online marketing campaigns that produce tremendous and trackable results. I have 20+ years of experience in running small companies, project management, interactive marketing, programming and analytics. I am now focused on enhancing and producing integrated marketing strategies for organizations and on-going execution, management and reporting of search engine marketing, website, social media and email marketing campaigns.

Over my years with Aristotle, my roles changed, expanded and grew. My main focus ended up on project management, online marketing and pay-per-click, all of which are heavily integrated with social networking. I know, as many do, that social networking IS the new means of PR and online marketing. It’s fascinating and I love it. I also provided analytics and tracking for clients – both for ROI and to proactively guide marketing/communication decisions. I provide tracking and reporting through a large variety of applications including Urchin6 and UTM, Google Analytics, AdWords, AdCenter and MediaPlex, which is an ad server. I developed interactive media – primarily for flash drive, kiosk and online use, but also for CD/DVD use. Although I still love interactive programming, I am jazzed about the future of the “always on” world of communication, freedom and technology.

As the niche VS Software markets declined, I ventured into interactive programming for distribution on CDs. With a sales person and a free-lance programmer, I began CD Resources. We initially marketed digital multimedia presentations to law firms to assist in litigation. I grew the business into interactive presentations for a wide variety of organizations including manufacturers, educational facilities, advertising agencies, governmental organizations, tourism and more. I eventually merged this company into Aristotle and spread our interactive services into kiosks, DVDs, flash drives and online applications.

I began as a programmer at VS Software in 1991, a software development company with clients all over the world. My job role was to do everything needed! I developed software code, produced bitmap fonts and images, wrote technical manuals, provided technical support, worked in sales and shipped out our products.As some of the primary personnel moved on and the profitability of the company dropped, I took on more management responsibilities and eventually took over the company. I made VS Software profitable again and helped grow the corporation into the niche market of forms and check printing with our custom check printing system. VS will always have a special place in my heart as my first technology career.