Wes Morgan Email & Phone Number

St. Louis, Mo, Us

Saint Louis, Mo

Greater St. Louis Area

Enhance value and dramatically improve company performance.You have a mission and a number of exceptional programs and initiatives: the annual meeting/conference, ongoing efforts to guide regional sales, thought leadership/position papers and publications – to name just a few. Resources are always limited, but your chances of making progress on an annual basis are more likely to be achieved if they are part of a dynamic planning process that organizes and prioritizes activity. Done well, this plan becomes a documentation of success as well as a commitment to focus on best practices. The plan document is important and should have broad readership. The budget, on the other hand, is best managed with a smaller circulation. Budgets for marketing and communications activity can be accomplished in a variety of ways. Many companies simply do the best they can with a ballpark that has been established in the past two-three years. Consumer products marketers often battle for “share of voice” and budget based on best estimates of competitive spending. New products often try to obtain rating points against the target prospect. When all is said and done, the budget should be a companion document to the marketing and communications plan. It should be realistic and fair. The budget also needs to be evaluated at least quarterly as the year unfolds. You must attract new prospects and keep repeat customers each year. To accomplish this you must understand what products/services add value. If your value proposition falls short or it not fully understood, you will experience attrition and lose business.

American Marketing Association - Speaker at Attitude & Usage Research Conference in Arizona (2000), Speaker/facilitator at Leadership Summit (2005), VP Membership, Marketing Conference Chair, VP Programming, Editor/Publisher of TOPline newsletter (4 years), Golf Chair (15 years), President (two terms).

Greater St. Louis Area

Recruited more than 70 qualified judges for Addy Awards in St. Louis. The judges include all stars, creative leaders, art directors, web designers, entrepreneurs, writers and executives. Also participated Addy award judge selection for shows in Miami,FL and Raleigh, NC. Was also active in advertising club activity in NYC and LA.

Orchestrated the first integrated marketing communcations program for Crossland Construction Company, Inc and sister Crossland Heavy Contractors in support of strategic plan and offices in Kansas, Missouri, NW Arkansas, Tulsa, Oklahoma and Dallas, Texas. Among Crossland business bevelopment successes: 31 Walmart Supercenters, the first LEED project in the state of Arkansas, the first LEED Gold school in Kansas, a manufacturing plant for Johnson Controls (Automotive Experience Group), quick responses to catastrophes in Tuscaloosa, AL/Joplin, MO and Crossland Heavy Contractors construction of $42 Million Hefner Water Treatment plant near Oklahoma City, OK.

Publicly-held manufacturer and marketer of metal cutting and welding equipment with sales exceeding $500MM. Managed ongoing communications programs. Responsible for internal and external communications to markets, customers and THMD employees (i.e. web, print advertising, direct response, collateral) while enhancing position in the market for industry leading hard goods brands including Victor, Tweco, Thermal Dynamics, Arcair, Thermal Arc, TurboTorch and Stoody.

Top ranked design-build firm in Healthcare and Financial Facilities (according to Modern Healthcare and Engineering News Record). Owner/operator of Adam's Mark Hotels (24 properties). HBE had nearly $1 Billion in assets during this period but has since sold all hotels and concentrated efforts on healthcare A/E/C (architecture, engineering and construction). Led advertising, public relations, web, direct response, sales support and research for Clayco, earning over $3 Million in measured media placements.

New product launch and campaign.

Financial services, bank advertising and positioning.

Business development and account management.

Business development, rebranding a company, television featuring high profile celebrity athlete, foodservice marketing and promotion.

Local store marketing, restaurant, dealer and distributor promotions, recruitment, direct mail, new product launches.

Football. Hockey club, school newspaper cartoonist, Commercial Art and College Prep.

Master Of Arts - Teaching (Mat), Special Education And Teaching, 3.6 Gpa

Master Of Business Administration - Mba, Marketing

Activities and Societies: Emphasis on marketing. Independent study with Harold Berkman, author of Advertising Concepts and Strategies.

Ba, Graphic Design And Creative Writing

Activities and Societies: Ibis yearbook associate editor. Hurricane newspaper cartoonist, Residence Hall advisor.Studied Painting.

Grade School, Grades One Through Eight

Activities and Societies: CYO Football - team co-captain, student council vice president, safety patrol