Michael Morley Email & Phone Number

Raleigh, North Carolina, United States

Chicago, Illinois, United States

Greater Chicago Area

Develop and manage strategic partnerships around content acquisition for Mott's new app for afterschool. Oversee the acquisition and preparation of afterschool curriculum and professional development content designed to improve the quality of afterschool learning.

Greater Chicago Area

Responsibilities included mentoring an inexperienced product team in a start-up environment and developing efficiencies in content creation and platform development for online delivery of high school and middle school coding courses.

Greater Chicago Area

Advised two of the largest English training companies in China on the development of new curriculum for young students in their learning centers. Lived in Beijing and mentored content development staff, including training sessions on curriculum design. Presented curriculum to parents to increase understanding of effective instruction.

New York, New York

Developed strategic publishing plans designed to address needs in key state and national markets. Directed all content development for print and digital, across all content areas. Managed budgeting for internal and external content development spend. Led content development process transition from print-only to print and digital content development.

McGraw-Hill Educational Services is an international business unit within McGraw-Hill that specializes in establishing sustainable education business for McGraw-Hill in emerging global markets.

Chicago

Managed three multi-million-dollar product lines across grades PreK-12: Wright Group Reading, SRA Reading, and Glencoe Literature. Responsible for over 40 full-time staff and up to 20 freelancers in Chicago, IL and Columbus, OH. With SVP, oversaw project and operating budgets; development of the publishing plan of all product lines. Programs included.

• Conceived and developed original product ideas, which offered differentiated and readily perceptible advantages over competitive product lines.
• Actively collaborated with Sales & Marketing and conducted marketing research to publish market-driven products.
• Supervised the entire Product Development staff.

Blue Ground development company specialized in reading/language arts materials for grades K-6. Blue Ground developed products for companies like Houghtin Mifflin and Sundance/Newbridge Publishing,

• Responsible for development of Voices Reading, a unique alternative core reading program, combining social skill development and literacy. Responsibilities included training VP of Editorial and editorial staff on.
• Consulted on selecting additional members of the author team. Met with authors to ensure that they understood how the program worked and to ensure their contributions were worked into the program.
• Participated in training the sales force to enter the reading market, including whole-group and small group training sessions.

• Joined a start-up venture as Publisher, which led to significant financial investment in the company.
• Hired all key product development personnel, including Editorial Director, Director of Art and Design, and Director of Content Development/Marketing.
• Responsible for all aspects of creating Voices Reading. Conceptualized program content, including instructional plan and components; scheduled and implemented production.
• Planned and conducted author meetings; recruited program authors.
• Supervised content and design development of IRA sampler and marketing materials. Managed all aspects of securing and overseeing a booth at IRA.
• Participated in successfully marketing and selling Voices Publishing, L.L.C., including developing materials designed to highlight synergies between the Voices Reading program and publishers’ product lines and.

• Supervised the revision of the Houghton Mifflin Reading program, K-6 teacher editions and grade 1-2 pupil books. Editorial team numbered between 30-35 people, including six editorial project managers, several senior.
• Supervised the development of a new PreK program. Responsibilities included developing a brand new product to the Houghton Mifflin product line while tying into existing grade 1 reading and math programs..
• Trained sales force in Houghton Mifflin Reading, including California, Florida, and Georgia.
• Supervised revision of HMR: California for national market.

M.Ed., Elementary Education

B.A., Psychology