James Serrano Email & Phone Number

Bronx, New York, United States

Direct, manage and coordinate all branch functions including Sales, Warehouse, Transportation, Operations, and Administration. - Managed all Branch activities in accordance with policies, guidelines, and procedures with laser focus on achieving both short and long-term goals of the Branch and Company.- Worked together with corporate departments to implement the BakeMark strategy. Reviewed market analyses to determine customer needs, and volume potential, developing sales programs to meet or exceed goals of Branch and Company. Identified Branch product offerings and pricing consistent with company strategies and financial expectations. Support the promotion and success of BakeMark branded and exclusive branded products.- Worked with Local and Regional VP, Sales to manage the process of identifying account level penetration opportunities and prioritize lead generation opportunities The key objective was to grow sales and profitability through continual focus on increased penetration, reduced account churn, Exclusive Brand (EB) conversion, migration to E Commerce and identifying opportunities to reduce cost to serve. Allocated sales support and Specialist resources against highest growth opportunities.

Bronx, New York, United States

-Versatile, resourceful, and knowledgeable, managed bottom-line responsibilities for end-to-end property management functions for tenant relations, facility security/maintenance, and oversight of contracted services.-Developed and sustained relationships with key decision-makers within commercial entities to negotiate profitable contracts and secure long-term tenant agreements.-Interfaced internally and externally with legal and finance departments and third-party vendors.-Coordinated hiring, training, and ongoing professional development of management teams.-Produced reports, administered budgets, assigned resources, and ensured operational compliance with industry standards.

District Sales Manager | The Chef's Warehouse | Bronx, NY September 2013 - January 2019-Identified key Sales and operational needs of potential clients and presented unique, practical solutions in proposal and presentation formats. Created and maintained essential account resource guides, account profiles.-Promoted after first two years as business development manager. Developed 104 accounts with $8M in new revenue. Exceeded 100% of sales goals. Recognized by top management as "Rising Stars" of the company.-Worked simultaneously with regional sales directors to continuously and proactively promote business across the country.-Transformed an under-producing sales team, introduced incentives that elevated performance and built-up sales morale which increased sales by 300% in four years. Improved costs of goods for significant volume accounts.-Developed, coordinated, and participated in key team sales activity for tradeshows, vendor sales ride alongs, sales initiatives, and product training and development activities.

-Helped manage $10M in sales and surpassed quotas by 30% year-over-year. Improved company revenue through better buying power to match industry trends, developed customized sales books, and identified top sellers. -Completed restructuring of the Specialty Department, improved procedures to increase efficiencies in sales and purchasing, resulted in reductions in purchasing costs.-Maintained a rapport with existing clients by monitoring market trends and offering product suggestions to ensure the highest quality of service. -Carried out Sales and purchasing of high end Specialty items including oils and vinegars, Dairy, Spices/ Condiments, Beverages, and Grocery to notable hotels, restaurants, Country Clubs, and other food service establishments. -Conducted personal samplings of products and prepared detail reports regarding quality pricing and marketability. -Identified, initiated contact with and negotiated agreements with clients, producing and managing over $10 million in sales annually throughout my categories. -Transformed an under producing sales book immediately resolving long standing problems and instituting incentives that elevated performance while building moral and motivation ramping area sales 300% over 4 years. -Surpassed personal quotas generating more than 30% of expected sales goals quarterly, and over achieved area sales objectives every year. -Coordinated Industry trade shows, from set up to logistics, for shows including Fancy Food Show, NY Restaurant show, NY Produce show, in house vendor shows etc..