• Coordinate and oversee all radio airplay on a national scale. • Develop and execute tour promo/marketing campaigns for artists. • Acted as liaison for Cash Money, Young Money (labels), and Universal Music Group (Distributor). • Generated release of specific project plans, timelines, marketing drivers, and established deadlines.• Sought out new contacts and inventive strategies to maximize artist visibility.• Oversee and assist with selecting singles. • Develop talent. Responsible for successfully promoting artists such as Lil Wayne (promoted "The Carter 2" which sold 1 million copies and "The Carter 3", which yielded record breaking sales of 1 million in one week). Drake, Nikki Minaj, Tyga, Kevin Rudolf, Jay Sean, Young Money, and Rich Gang.

• Managed U.S. promotion staff, which included Club promotion, Street promotion, and Grassroots marketing. • Coordinate and oversee all radio airplay on a national scale. • Responsible for allocating multi-million dollar promotional and advertising budgets, and setting revenue and profit targets. • Assisted with recruiting, implementation, and managing of Street Team promoters, which greatly impacted the evolution of promotion in the music industry (i.e. picket signs and bullhorns).• Coordinated promotional initiatives with various departments including Marketing, Sales, Publicity, Media, etc.• Plan and oversee live promo appearances, special events and merchandising opportunities.• Manage relationships with Artists, Managers, Agencies, Independent Contractors, etc.• Seek out, initiate, and cultivate relationships with strategic partner companies. • Coordinated artist interviews, ticket giveaways, and other on-air promotions to advance show dates.• Oversee and assist with selecting singles.Responsible for successfully promoting artists such as Notorious BIG (launched and promoted the groundbreaking debut cd Ready To Die by Notorious BIG; sold 4 million copies and received 4 Grammy Award nominations), Craig Mack, Total, Faith Evans, 112 (promoted debut album "112" to Triple-Platinum status), Puff Daddy (promoted debut album "No Way Out" which sold 8 million copies), Mario Winans, Mase, Diddy, Lox, Boyz In Da Hood, Black Rob, Shyne, Dream (promoted debut album "It Was All A Dream", which sold 3 million copies), Da Band, and B5.

• Directed National Promotion staff. • Coordinate and oversee all radio airplay on a national scale. • Developing and executing promotional tours for artists. • Oversee and assist with selecting singles.• Develop talent. Responsible for successfully promoting artists such as Jodeci (promoted debut album, "Forever My Lady", which had four #1 singles and sold 4 million copies), Mary J Blige (promoted her groundbreaking debut album, "What's the 411", which had four #1 singles and sold 4 million copies, establishing her as the Queen of Hip Hop Soul), and Christopher Williams.

• Coordinate and oversee all radio airplay on a national scale. • Developing and executing promotional tours for artists. • Developed and managed itemized departmental budgets.• Oversee and assist with selecting singles.• Develop talent. Responsible for introducing The Geto Boys and the legendary Scarface (recent recipient of the Hip Hop Icon Award) to the world. Successfully promoted and broke barriers by launching the first Southern act to Double-Platinum status).

• Coordinate and oversee all radio airplay on a national scale. • Ensure radio stations were aware of and playing all new music and also playing established acts.• Collaborated with RCA/ BMG to ensure that the vision of the artists and Jive were executed.• Travelled nationally to coordinate radio visits and retail for all of the artists.• Attend weekly meetings at RCA/BMG to communicate priorities and ensure the records are set up properly.Responsible for successfully promoting artists such as DJ Jazzy Jeff and The Fresh Prince (Will Smith)--- (promoted "Parents Just Don't Understand", the first rap album to sell over 4 million copies), Kool Moe Dee, Tribe Called Quest, D-Nice, Boogie Down Productions, Too Short, Spice One, Jonathan Butler (promoted his groundbreaking album, "Introducing Jonathan Butler" to Double-Platinum status), Ruby Turner, High Five, Billy Ocean.

• Ensure that all R&B, Jazz, and Rap artists are promoted at radio and retail, in preparation to go on the Billboard National Charts.• Call Radio stations and record stores to introduce artists and build awareness.• Visit retail stores to make sure artist are promoted and visible and playing in the store.• Set up ‘Stop The Violence’ campaign and promoted the ground breaking single ‘Self Destruction’.• Helped establish and build relationships with DJ’s at radio stations (when most wouldn’t play rap music).Responsible for successfully promoting artists such as Rick Astley ((brought radio exposure to an international act & sold over 2 million records in the US), Samantha Fox, and Marcus Roberts.