Mel Smith Email & Phone Number

Houston, Texas

Houston, Texas, United States

Houston, Texas

• Coordinate and oversee all radio airplay on a national scale.
• Develop and execute tour promo/marketing campaigns for artists.
• Acted as liaison for Cash Money, Young Money (labels), and Universal Music Group (Distributor).
• Generated release of specific project plans, timelines, marketing drivers, and established deadlines.
• Sought out new contacts and inventive strategies to maximize artist visibility.
• Oversee and assist with selecting singles.

Greater New York City Area

• Managed U.S. promotion staff, which included Club promotion, Street promotion, and Grassroots marketing.
• Coordinate and oversee all radio airplay on a national scale.
• Responsible for allocating multi-million dollar promotional and advertising budgets, and setting revenue and profit targets.
• Assisted with recruiting, implementation, and managing of Street Team promoters, which greatly impacted the evolution of promotion in the music industry (i.e. picket signs and bullhorns).
• Coordinated promotional initiatives with various departments including Marketing, Sales, Publicity, Media, etc.
• Plan and oversee live promo appearances, special events and merchandising opportunities.

Greater New York City Area

• Directed National Promotion staff.
• Coordinate and oversee all radio airplay on a national scale.
• Developing and executing promotional tours for artists.
• Oversee and assist with selecting singles.
• Develop talent. Responsible for successfully promoting artists such as Jodeci (promoted debut album, "Forever My Lady", which had four #1 singles and sold 4 million copies), Mary J Blige (promoted her groundbreaking.

Houston, Texas Area

• Coordinate and oversee all radio airplay on a national scale.
• Developing and executing promotional tours for artists.
• Developed and managed itemized departmental budgets.
• Oversee and assist with selecting singles.
• Develop talent. Responsible for introducing The Geto Boys and the legendary Scarface (recent recipient of the Hip Hop Icon Award) to the world. Successfully promoted and broke barriers by launching the first Southern.

Greater New York City Area

• Coordinate and oversee all radio airplay on a national scale.
• Ensure radio stations were aware of and playing all new music and also playing established acts.
• Collaborated with RCA/ BMG to ensure that the vision of the artists and Jive were executed.
• Travelled nationally to coordinate radio visits and retail for all of the artists.
• Attend weekly meetings at RCA/BMG to communicate priorities and ensure the records are set up properly.Responsible for successfully promoting artists such as DJ Jazzy Jeff and The Fresh Prince (Will Smith)--- (promoted.

Greater New York City Area

• Ensure that all R&B, Jazz, and Rap artists are promoted at radio and retail, in preparation to go on the Billboard National Charts.
• Call Radio stations and record stores to introduce artists and build awareness.
• Visit retail stores to make sure artist are promoted and visible and playing in the store.
• Set up ‘Stop The Violence’ campaign and promoted the ground breaking single ‘Self Destruction’.
• Helped establish and build relationships with DJ’s at radio stations (when most wouldn’t play rap music).Responsible for successfully promoting artists such as Rick Astley ((brought radio exposure to an international.