OrthoDirect USA (ODUSA) offers consulting services to Hospitals and Ambulatory Surgery Centers (Providers) to help navigate change and improve efficiencies. At ODUSA, we are dedicated to helping Providers navigate the complexities of the healthcare landscape and improve operational efficiencies. Our comprehensive consulting services focus on facilitating sustainable change through a combination of on-site mentorship, specialized training, and cost-saving initiatives.I am responsible for overseeing the day-to-day operations of the company, driving business development, and managing the successful execution of new projects. My role includes:*Operational Leadership: Running the daily activities of the company to ensure smooth operations and the successful implementation of our OR Device Technician (ORDT®) training program across various Provider sites.*Business Development: Leading efforts to identify and engage with new clients and partners, expanding our reach, and driving growth in a competitive market.*Project Oversight: Managing the initiation and execution of new projects, ensuring that they are aligned with our strategic objectives and delivered on time and within budget.*Cost-Saving Initiatives: Working closely with Providers to identify opportunities for significant cost reductions, typically reducing procurement costs by 60% to 80% through direct sourcing from a network of qualified manufacturers.*Strategic Alignment: Collaborating with hospital leadership and physicians to create organizational alignment structures that support the transition to value-based care, fostering a culture of efficiency and quality improvement.In this role, I am committed to delivering exceptional results for our clients, enabling them to lower costs, improve patient care, and successfully adapt to the evolving healthcare environment.

Eberlein Drive is one of only two teams that has competed in every iteration of "The Basketball Tournament" (TBT) since its inception in 2014. Competing each summer in this winner-take-all tournament for $1 million, we have established ourselves as a true underdog story—built from the ground up with no real affiliation, celebrity, or alumni ties. Despite these challenges, we've achieved significant success, including multiple Final Four appearances (2018, 2024), a runner-up finish in the championship game (2018), and several Elite Eight appearances (2018, 2019, 2024). As General Manager, I play a pivotal role in steering Eberlein Drive’s journey each year. My responsibilities include:* Player Recruitment & Signing: Identifying, recruiting, and signing top talent, including over 25 NBA players and elite professional players from around the world.* Staff Assembly: Building a top-tier coaching and support staff, featuring some of the best NBA, international, and college coaches.* Sponsorship Acquisition: Securing sponsorships to fund our team’s operations, ensuring we have the resources needed to compete at the highest level.* Financial Management: Overseeing team finances, managing budgets, and ensuring all expenses are accounted for.* Logistics Coordination: Managing travel, housing, and other logistical needs for players and staff to ensure smooth operations during the tournament.* Fan Engagement & Social Media: Overseeing the creation and management of content across our social media platforms (Facebook, Twitter, Instagram), engaging with our fan base and expanding our reach.Through strategic networking and relationship-building, I’ve been able to connect with some of the biggest names in the basketball world, ensuring that Eberlein Drive continues to be a competitive force in TBT. My role demands a blend of leadership, strategic planning, and operational management, all aimed at driving the team towards success each year.

After a decade of successfully competing in The Basketball Tournament (TBT), I embraced a new challenge in 2023 by leading a team in the inaugural The Soccer Tournament (TST). Understanding the importance of strategic partnerships in a sport where I initially lacked deep connections, I proactively reached out to former US Men's National Team (USMNT) legend DaMarcus Beasley. This collaboration not only brought DaMarcus on board but also attracted another USMNT great, Jimmy Conrad. Together, we launched Conrad & Beasley UTD and made an impressive run to the quarterfinals in our first outing.Recognizing the potential for even greater success, I spearheaded a rebranding effort in 2024, aligning with KwikGoal—a recognized leader in the soccer industry. This partnership elevated our team’s profile and resources, setting the stage for continued growth and achievement.As General Manager, my role extends beyond the traditional day-to-day operations. I work closely with KwikGoal, our parent company, to ensure that their strategic objectives are met, and that the team’s performance aligns with their expectations. This involves not only managing the team’s competitive and logistical needs but also fostering relationships that enhance our standing both on and off the field. My ability to navigate the complex dynamics of a high-stakes, team-driven environment has been key to our continued success.

At AthletIQ, we are revolutionizing basketball training through cutting-edge technology and innovation. Our mission is to empower athletes and coaches by providing guidance and insights that were previously unattainable, pushing the boundaries of possibility to elevate shooting skills and overall performance to unprecedented heights.As CEO, I help bridge the gap between the "basketball side" and the "tech side" of our business. My responsibilities include:* Strategic Leadership: Integrating the expertise of our basketball and technology teams to create a cohesive, innovative product that meets the needs of both athletes and coaches.* Investor & Customer Relations: Identifying and engaging with potential investors to secure funding, as well as future customers to build a robust sales funnel in preparation for our technology's launch.* Operational Management: Overseeing the day-to-day business operations, including financial management, legal, and other essential tasks that drive the company's growth and success.I am dedicated to ensuring that AthletIQ remains at the forefront of the sports technology industry, providing the tools and insights needed to transform the way athletes train and perfect their craft.

ODUSA Franchise, a subsidiary of OrthoDirect USA, offers a unique turnkey business opportunity for qualified physicians and medical device representatives, empowering them to leverage their expertise and deliver outstanding, value-based healthcare. Our franchise model provides a robust alignment structure that maximizes the potential of clinical staff and sales reps by focusing on both the quality and economics of healthcare delivery.My primary responsibilities include:*Franchise Partner Support: Working closely with our local franchise partners to ensure their success in their respective markets by providing them with the systems, processes, and tools they need to thrive.*Operational Excellence: Overseeing the implementation of our proven systems and processes to help franchise partners deliver world-class healthcare while relentlessly pursuing the elimination of waste and unnecessary costs.*Strategic Alignment: Ensuring that our franchise model continues to be the simplest and most effective alignment structure for organizing, developing, and incentivizing the available talent pool in the healthcare industry.*Growth & Development: Fostering a culture of continuous growth and improvement, focusing on empowering our partners to make a meaningful impact in the delivery of excellent and cost-efficient healthcare.At ODUSA Franchise, we believe that people are the key to making a significant impact on healthcare delivery. I am passionate about growing our network of franchise partners and supporting them in their mission to improve the quality and cost-efficiency of healthcare in their communities.