Deep experience in digital roles such as media director and strategic planning lead driving customer acquisition success for Fortune 500 clients. Mentor of upcoming talent in the ever changing world of digital media, navigating the art and science of strategic online planning to meet client's current and future needs. Specialties: strategic planning, negotiation, display media strategy, digital media planning, paid search, social media, online marketing, analytics, customer acquisition, market research, optimization, digital marketing technology, database management systems, consumer data enhancement, database marketing, digital audience measurement, performance-based marketing, email advertising, display advertising, display retargeting, mobile advertising, email service providers, multichannel marketing
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Senior Digital StrategistPocnNew York, Ny, Us
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Performance Marketing Data ArchitectSpark Foundry Feb 2022 - PresentNew York City Metropolitan AreaManage data and audience strategy for client base (Retail, Banking, Insurance) communicating strategies/recommendations to clients using a consultative approach Work with Data Management Platform (DMP) partners and manage day-to-day onboarding of client data and PIIExtract insights from data and effectively communicate to clients in relation to their goals and objectives; share results from audience analytics reports with clients when availableDrive constant ROI improvements via granular cost per acquisition optimizations at the first and third party audience segment level -
Digital Marketing DirectorEmpire Consulting Group, Inc. Nov 2019 - Feb 2022New York, New York, United StatesSecured and led large digital marketing investments for online travel and online retail clientsDeveloped search and display DSP integration campaigns, improving customer acquisition costs by 14% compared to regular search campaignsLaunched YouTube TrueView campaigns, generating multiple times first month views in its first than previous videos’ lifetime organic traction
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Senior Digital Performance Marketing ManagerOpen Road Integrated Media Inc. Mar 2018 - Nov 2019New York, NyAnalyzed ad marketplace and campaign data to identify channel budget allocations and campaign optimizations in acquiring high revenue e-book purchasersReduced cost per acquisition of new customer from $4.50 to $3.62 after three months, resulting in 19.5% increase in revenueOverhauled Facebook data strategy with continuous assessment and valuation of 1st, 2nd and 3rd party data sources and segments -
Digital Lead Generation And Customer Acquisition DirectorLiveramp Oct 2015 - Mar 2018Greater New York City AreaDrive lead generation efforts for Fortune 500 clients resulting in multi-year lead funnel of qualified new prospectsMaintained lead generation efforts for client investments resulting in multi-year lead funnel of qualified new prospectsActively pitched and sold in prospective digital business in the Consultancy group -
Associate Media DirectorMoxie Apr 2013 - Oct 2015Greater New York City AreaManaged digital planning and and implementation of $18 million in acquisition focused display media investments for Verizon FIOSIntegrated first party data from FIOS to DMP (Aggregate Knowledge) and 1:1 prospect matches into strategic media plans, driving targeting to more highly qualified prospectsEngaged in mobile and social acquisition efforts with first and third party data focusClients: Verizon FIOS, Symbicort -
Senior Media Strategist And New Business DeveloperAcxiom Dec 2009 - Apr 2013Greater New York City AreaOversaw annual pipeline of $8 million in new client sales activityLed internal strategic media planning efforts integrating display, paid search, search engine optimization, and analytics solutionsTranslated predictive likelihood models into long term optimized media planning exercises targeting best customer cohorts at large scale Drove lead generation efforts for Progressive resulting in multi-year lead funnel of qualified new prospects at greater cost efficiency than paid search investments -
Media DirectorMktg May 2007 - Dec 2009Greater New York City AreaConducted strategic media planning that halved opt-in cost-per-acquisition for Diageo brand affinity offerings via email and search strategiesDeveloped Google Android mobile data capture solutions and led social listening product efforts for Diageo brandsPlanned strategy on $2.4 million Pepsi mobile media multicultural outreach programsClients: Diageo, Pepsi, Bayer, Moët Hennessy Louis Vuitton, Nike
Michael Wynne Education Details
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Psychology
Frequently Asked Questions about Michael Wynne
What company does Michael Wynne work for?
Michael Wynne works for Pocn
What is Michael Wynne's role at the current company?
Michael Wynne's current role is Senior Digital Strategist.
What schools did Michael Wynne attend?
Michael Wynne attended The College Of William And Mary.
Who are Michael Wynne's colleagues?
Michael Wynne's colleagues are Elaina Mastromarco Harris, Paul Jaffe, Kumar Ramasubramanian, Ravi Mali, Stella Scott, Alejandra Alberto Posada, Genevieve (Gennie) Brissette-Tipton.
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Michael Wynne
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Michael Wynne
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