Michael Wynne Email & Phone Number

New York, Ny, Us

New York City Metropolitan Area

Manage data and audience strategy for client base (Retail, Banking, Insurance) communicating strategies/recommendations to clients using a consultative approach Work with Data Management Platform (DMP) partners and manage day-to-day onboarding of client data and PIIExtract insights from data and effectively communicate to clients in relation to their goals and objectives; share results from audience analytics reports with clients when availableDrive constant ROI improvements via granular cost per acquisition optimizations at the first and third party audience segment level

New York, New York, United States

Secured and led large digital marketing investments for online travel and online retail clientsDeveloped search and display DSP integration campaigns, improving customer acquisition costs by 14% compared to regular search campaignsLaunched YouTube TrueView campaigns, generating multiple times first month views in its first than previous videos’ lifetime organic traction

New York, Ny

Analyzed ad marketplace and campaign data to identify channel budget allocations and campaign optimizations in acquiring high revenue e-book purchasersReduced cost per acquisition of new customer from $4.50 to $3.62 after three months, resulting in 19.5% increase in revenueOverhauled Facebook data strategy with continuous assessment and valuation of 1st, 2nd and 3rd party data sources and segments

Greater New York City Area

Drive lead generation efforts for Fortune 500 clients resulting in multi-year lead funnel of qualified new prospectsMaintained lead generation efforts for client investments resulting in multi-year lead funnel of qualified new prospectsActively pitched and sold in prospective digital business in the Consultancy group

Greater New York City Area

Managed digital planning and and implementation of $18 million in acquisition focused display media investments for Verizon FIOSIntegrated first party data from FIOS to DMP (Aggregate Knowledge) and 1:1 prospect matches into strategic media plans, driving targeting to more highly qualified prospectsEngaged in mobile and social acquisition efforts with first and third party data focusClients: Verizon FIOS, Symbicort

Greater New York City Area

Oversaw annual pipeline of $8 million in new client sales activityLed internal strategic media planning efforts integrating display, paid search, search engine optimization, and analytics solutionsTranslated predictive likelihood models into long term optimized media planning exercises targeting best customer cohorts at large scale Drove lead generation efforts for Progressive resulting in multi-year lead funnel of qualified new prospects at greater cost efficiency than paid search investments

Greater New York City Area

Conducted strategic media planning that halved opt-in cost-per-acquisition for Diageo brand affinity offerings via email and search strategiesDeveloped Google Android mobile data capture solutions and led social listening product efforts for Diageo brandsPlanned strategy on $2.4 million Pepsi mobile media multicultural outreach programsClients: Diageo, Pepsi, Bayer, Moët Hennessy Louis Vuitton, Nike