Myles Smith Email & Phone Number

Dubuque, Iowa, United States

• Develop marketing and advertising campaigns for concerts, family shows, and other events while managing advertising expenses• Manage all aspects of advertising and media campaigns to include cash and trade media allocations• Negotiate and place media buys for events including television, radio, print and online.• Manage development, production, and distribution of promotional and collateral materials to support sales and marketing programs• Provide post-event reports, analysis, and regular status reports on marketing campaigns• Implement PR campaigns for events as needed, including pitching and scheduling TV, radio and print interviews and appearances and creating and executing on and off-site PR events

Dodge City, Kansas, United States

• Lead a team of two to implement promotions to contribute to the overall company goal of increasing revenue by 2% year over year.• Manage all major marketing campaigns to drive revenue and traffic to casino property.• Partner with Media Agency to develop and implement Media Plan. Accurately track all projects to the department financial budget; manage campaigns and projects within defined budget.• Coordinate promotion execution with involving departments for each Marketing Campaign.• Partner with surrounding local businesses on promotions/events to drive casino patron count.

Dubuque, Iowa

• Assist with the development and implementation of all property advertising exposure, including: Outdoor, newspaper, magazine, web, television, radio, printed collateral and direct mail to increase revenue and profitability• Oversee client communication, conflict resolution, and compliance on deliverables.• Build and maintain strong relationships with each property’s marketing department.• Review proofs and perform quality control and proofreading before preparing and sending final files to digital teams, print, or vendors• Manage 400+ casino advertising projects per month, including, but not limited to: Direct Mail, Outdoor, Print, Radio, Television, Web, and Social Media.• Partner with marketing teams on budgets, timelines, and approved content before requesting any RFP through the media purchasing team.• Collaborate with marketing/web/social teams to devise schedules and digital mediums of web and social media ads.• Assist with budget goals to ensure the effectiveness of advertising reach in any chosen media output.• Address and assist in any copywriting concerns.• Build special campaigns for certain Boyd Gaming milestones, from logocreation and brand development to delivery of the final product(s), such as Sam’s Town’s 40th Anniversary or the Boyd company-wide Chinese New Year campaign.• Work with outsourcing teams on which vendors would best suit any media collateral from digital billboards and garage banners to photo shoots and radio ads.

Peosta, Iowa

• Work with customers, Bodine sales reps and Marketing personnel to resolve any differences between customer purchase orders and approved quote terms.• Assist customers, distributors and Bodine sales reps with inquiries on product availability, standard product pricing and open order status.• Administer Bodine Supply Agreements. Monitors and coordinates agreement expiration dates. Works with Bodine Sales Reps to initiate new/renewal supply agreements.

Bachelor’S Degree, Sports Management And Sports Marketing

General Studies