M. Zachary Hanz Email & Phone Number

Chicago, IL, US

Chicago, Illinois, US

Chicago, IL, US

Chicago, Illinois, US

Lead marketing strategy, research, and testing to optimize onboarding, feature adoption, and conversion among new users. This includes user testing, data manipulation, advanced segmentation of email campaigns, in-app messaging, tooltips, first use & payment UX optimization, and more.

Chicago, Illinois, US

• Manage day-to-day responsibilities and goals for Email Marketing Specialist, focused on lead nurturing, partner & event marketing, template coding, and supporting the rest of the team's efforts
• Strategize, implement, and analyze advanced testing and segmentation of our onboarding, product adoption, education and more to increase conversion rates amongst current and expired trial users
• Lead efforts across departments and other branches of Marketing to improve messaging, strategy, and general UX
• Lobbied for capture of new data to use in testing that led to 12% increases in conversion, demo rate, and revenue, as well 45% lift in active accounts and ~15% lift in feature usage

Chicago, Illinois, US

• The fun stuff:
• Built the entire email program from 8 total recurring emails to over 100, from 1,000 sends/day to over 4,000 (while still *positively* impacting engagement)
• Created new 3-month lead nurturing and 9-month expired trial winback campaigns
• Developed new methods for advanced success tracking of individual emails as well as programs as a whole
• Continuously uncovered "quick win" opportunities, ranging from incomplete signup prompts to followups directed at missed user invites
• Improved the number of multi-user accounts by more than 110%

• Working in a small business, I wore many hats and got to showcase my ability to juggle various responsibilities. I acted as market research analyst, media planner, brand strategist, social media director, graphic.
• Design, copywriting, and strategy for complete rebranding: name and color conceptualization, logo design, messaging hierarchy and layout/content development for collateral and website
• Contributed to increase in average account openings by over 30%
• Achieved email open rate 14% higher than industry average
• Grew social media following by over 300% using ads, 1:1 communication, relationship tagging and promotions
• Developed online reviews and "Client Story" questionnaire to increase organic search results

Vernon Hills, IL, US

• Managed a book of business with over 200 accounts
• Grew already loyal accounts by over 500%
• Worked with marketing team to target and position promotions to clients on a monthly basis
• As CRM system expert, assisted teams in navigating and migrating to newly adopted software

I used my charming and intriguing personality to achieve "top salesman" status numerous times throughout my career, and I maintain friendships with many of my former coworkers and managers from this role.

Chicago, IL, US

• Worked with art and marketing directors to develop various client presentations and e-blast, poster, newspaper and postcard advertisements
• Developed potential client lists and worked with marketing and creative teams to target them

• Created unique, engaging graphics for a copywriter based on provided copy and target research
• Full menu design for The Greathouse of Pizza in Casey, Illinois

English Ed

Ba, Advertising/English (Creative Writing)