Develop a global Consultant Relations Program for independent IT and Communications Technology consultants.

Establish and develop consultant relationship-building program.

• Transformed an inactive CLP into a proactive, highly-regarded international Program in 18 months• Extended Program offering services for ShoreTel partners to build better relationships and increase revenue, netting 25 additional consultant-led projects in first 6 months• Educated consultants about ShoreTel and increased active Program membership by 20% year/year for 5 consecutive years• Identified and built close relationships with top 60 consulting firms in North America• Increased opportunities through consultant-led projects directly attributable to the CLP by more than $27 million yearly• Introduced ShoreTel’s UCaaS & hybrid solutions and many new applications, as well as CPaaS, to the consultant marketplace• Became face of ShoreTel to 1400+ independent industry consultants worldwide

• Created and implemented strategic marketing and public relations plan; served as media contact and nurtured press relationships• Broadened audience base and increased revenue through development and implementation of new program targeting young professionals• Dramatically increased target market awareness through writing or editing and placing all marketing communications including web site content, newsletters, e-blasts, press releases, flyers, posters, concert programs, articles, calendar listings and display ads• Increased ticket sales and media interest and coverage through a wide range of publicity relations and networking activities, events and deliverables• Extended market reach through development of collaborative relationships and new media initiatives including social networking such as Facebook and Twitter• Organized volunteer efforts; solicited advertisers, sponsors and donors

Established and implemented sales and marketing program targeting industry consultants and Analysts; worked closely with Interactive Intelligence and Cisco to generate mutual business. Developed relationships to increase consultant and analyst driven opportunities.

Created new recommender (consultant and analyst) program. Strengthened relationships with existing channels and created customized revenue-growth programs. Established CLP positioning Veramark as the key “go–to” TEM provider in the market. Streamlined channel sales/recommender process through creation of Sales Resources Kit, website re-design and partner portal development.

Established relationships and strategic alliances with industry manufacturers, resellers, referral partners and consultants. Developed multi-faceted partner program and managed development of all marketing and channel sales/recommender tools. Established CLP; recruited consultants, conducted consultant and analyst briefings, managed kick-off meetings and events for partners and recommenders.

Generated average annual sales increase of 26% over 3 year period. Increased profits and reduced expenses through creation of inside sales force to better service distribution channels and consultant recommenders. Managed Consultant Liaison Program. Developed one of the largest partner networks in call accounting marketplace including Avaya, Cisco, Siemens and NEC as well as smaller manufacturers, resellers and consultants.