Lead new Aspiration product portfolio; set strategic direction and acted as product category expert leading to 21% revenue growth in 15 monthsPlanned and executed launch of new aspiration platform; achieving 31% market share in 15 months Developed launch execution strategy and aligned global and regional leadership around key initiativesCreated product messaging and market segmentation for launch, and worked with regional marketers to adapt worldwideEngaged internal stakeholders to create capital equipment placement programs and return processWorked closely with Operations team to understand production capacity, build schedules, and stocking schedulesCoordinated cross-functionally and with external suppliers to manage a complex recall that threatened businessCollaborated with multiple internal business functions and external suppliers to develop alternative supply Worked closely with Global Supply Chain and regional marketing partners to allocate products to customers and minimize back ordersManaged upstream portfolio efforts to develop new markets and next generation productsOrganized and conducted interviews with Key Opinion Leaders (KOL) in Europe to generate Voice Of Customer (VOC) for current and next generation productsFacilitated the collection of market research data to identify and understand new markets, leading to new customer segmentation strategyWorked with R&D to develop product specifications using KOL and customer feedbackHosted groups of VIP physicians and KOLs to drive relationships and showcase our new products during conferencesChampioned portfolio of products during conferences and expos around the globe

Responsible for driving marketing initiatives to grow business for a $250M portfolioPlanned and developed the production of marketing collateral materials and sales support tools Conducted interviews to collect VOC feedback on new product concepts and provided guidance through the new product development processChampioned products through exhibits, trade shows and educational training labsWorked closely with Relationship Management team and Operations team to understand production capacity, build schedules, and stocking schedules for assigned productsSupported a team of 250 surgical sales representatives with key product trials, presentations or installations as directed by Brand Manager Lead portfolio sales training for sales teams and other internal stakeholdersManaged allocation of key products during backorder by coordinating with Distribution Team and Sales Leadership to effectively distribute product to greatest needServed as the primary link between our internal business and our customersInteracted with surgeons, techs and nurses in the operating room to train and assist with the use of Surgical Suction products