Nancy Richgels Email & Phone Number

La Crosse, Wi, Us

After a year of continuing to lead the creation of key B2C projects as a Senior Manager, I shifted gears and began helping support a new initiative focused on building our B2B business in the US. Developing everything from the ground up, I fostered relationships with old and new team members at all levels across the globe. In addition to leading messaging and Sales sequence planning, I created and implemented testing plans and reporting, as well as helped onboard and utilize the 6Sense platform for our demand gen initiatives.

I utilize my experience to help establish the first product marketing team for a vibrant, fully remote ed tech organization. I collaborate with cross-functional and inter-departmental teammates to develop game-changing B2C marketing strategies based on research, testing, competitive and industry insights, and a clear understanding of our programs and target audience.

West Salem, Wi

I oversaw all teams within a small 20-30 person organization while in this position. As a sounding board and trusted advisor for team members, we talked through challenges, created solutions, improved communications, and increased business efficiencies through proactive planning and tweaks to systems and processes. I teamed up with colleagues at all levels to build out and implement the company’s first onboarding program for roles in Production, Account Management, Accounting, Merchandising, and Marketing; as well as created their first internal knowledge base.

West Salem, Wi

As the company’s first solely marketing-focused employee, I rolled up my sleeves and used Account-Based Marketing principles to lead all marketing-related activities with a goal of helping the technology platform and swag provider generate leads and maintain strong client relationships. My work touched many areas, including: website development, creative direction, campaign planning, graphic design, copywriting, event planning, social media, research, SEO, and content creation. I also led project management, UX testing, UI design, and built automations for test products. During my time in this role, I created content based on customer journeys that grew organic website traffic, and used technology to improve messaging and internal processes. I also implemented campaign tracking & testing, which significantly improved event communications, and utilized data to help create experiences that surprised and delighted our clients.

La Crosse, Wi

As a Product Marketing Manager on the division’s first enterprise marketing team, I collaborated with sales, product management, and groups within the marketing department to lead projects associated with (1) a newly acquired product line and (2) setting the ground work for the team’s new Account-Based Marketing strategy. During my tenure in this role, I helped increase event registrations, saving revenue generating events from cancellation; led the rebrand of four CPE product acquisitions, combining them into one consolidated offering; and led marketing support for the first new product rollout the CPE product team had completed as part of the Kaplan organization.

La Crosse, Wi

I partnered with cross-functional teammates across the company to manage all aspects of B2C and B2B2C marketing for the division’s second largest product line (Insurance Licensing & CE) in this position. As a result, I helped create the most successful promotional campaign the Insurance CE product line had ever run; led the overhaul strategy and build of a website; and utilized technology, automations, research, and testing to improve marketing campaigns which led to increased sales and efficiencies. My work included campaign strategy, copywriting, budget management, testing, market research, reporting, data analysis, website development, social media promotion and creative direction.

I utilized my friendly, outgoing personality paired with practical, common-sense product education to promote and sell wine, craft beer, and liquor products to individuals at off-premise events for a variety of distributors.

Madison, Wisconsin Area

I conceptualized and executed B2C marketing strategies for a telephone and internet service provider in this position. With offers based on research, testing, and campaign evaluation; I consistently increased DSL, bundles, and TV sales for my region. I also generated tens of thousands of dollars in new customer sales through my involvement in a new company initiative focused on new movers.

Madison, Wisconsin Area

I developed and managed online initiatives (affiliate advertising, online advertising, email marketing) with a goal of improving customer experiences and increasing conversions in this B2C-focused role. I helped shape the company’s first UX testing program, as well as used creative strategy to triple affiliate sales.

Madison, Wisconsin Area

I supported B2B-focused initiatives through the management of web-related projects tied to email marketing communications, lead generation campaigns, and website rebranding. In this role I utilized data to make smart decisions, as well as strong project management and communication skills to work efficiently with teammates and manage third-party vendors.

Madison, Wisconsin Area

I worked with B2B marketing team members on a variety of tasks that included a major intranet conversion, website overhaul, event planning, and process improvement. My initiatives increased sales leads and created efficiencies for 20+ managers across the organization.

Eau Claire, Wisconsin Area

I took care of all marketing initiatives for the Midwest region of a John Deere construction and forestry equipment dealer. With my help handling event planning, customer database management, PR, graphic design, ad placements, and more; the team gained one source for all customer data, maintained consistent branding, and found significant savings with efficient ad buys.

Black River Falls, Wi

I supported the casino’s marketing team with graphic design and print production management for collateral and signage, as well as a variety of other marketing-related tasks in this role. My work helped increase revenues by 13% annually and brought Majestic Pines Casino’s patrons their first bi-monthly newsletter, which I handled from concept and design through production and delivery.

Mba, Marketing, Business

Ba, Social Science, Psychology, Sociology