Naomi Fox Email & Phone Number

Canada

Hamilton, Ontario, Canada

Toronto, Ontario, Canada

As an account intern, I worked on a diverse range of accounts across consumer, financial and real estate sectors. My role involved implementing strategic PR initiatives, crafting compelling media materials and leveraging industry tools to enhance campaign effectiveness. I played a role in both high-profile events and everyday media relations, contributing to impactful brand communication.I specifically:- Implemented public relations strategies through the creation of targeted media lists, press releases, pitch notes and media advisories.- Assisted in the planning and execution of Amazon Canada's Alexa & Accessibility event, ensuring a seamless and effective event rollout.- Wrote engaging social media copy for Blue Cross of Canada and the Ontario Road Safety Insurance Coalition to boost their digital presence.- Prepared comprehensive weekly, bi-weekly and monthly reports to assess campaign performance and inform future strategies.- Actively participated in creative brainstorming sessions, generating innovative ideas for PR campaigns.- Routinely pitched story ideas to journalists, resulting in increased media coverage and brand visibility.- Utilized a range of industry tools including Meltwater, MRP, Klear, Social Pilot, Talk Walker, Muck Rack, Air Table and Semrush to optimize PR efforts and track results.

Primary accounts were Arby's Canada, Turtle Jack's Muskoka Grill and WOW 1 Day PaintingWrote copy for social and traditional media communications. Filmed and edited engaging content for social media channels.Wrote and edited SEO blog posts.Attended internal and external meetings, taking notes and contributing to brainstorming sessions. Developed monthly statistical reports. Utilized Wrike project management software and Harvest time tracking software.

Beamsville, Ontario, Canada

St. Catharines, Ontario, Canada

Bachelor Of Arts - Ba, Media Information Technoculture

Graduate Certificate