Natalie Benjamin Email & Phone Number

Cincinnati, OH, US

Newport, Kentucky, United States

• Lead a team that develops and maintains Kroger’s Health & Beauty planograms working to improve product placement and sales metrics in stores for hair care commodities
• Manage new item set up and execute Kroger’s KOMPASS process for assortment reviews working closely with Category Management to achieve category objectives and bring in new item innovation to maximize store sales.This.
• Build and maintain relationships with Kroger Merchandising, Merchandising Execution, divisions, and CPG suppliers to ensure seamless updates and new item introductions across all banners.
• Mentor analysts, facilitating career growth resulting in 2 promotions. Additionally, helped Training and Development Managers make guides and training documents for new hires.
• June 2021 to April of 2022, I managed Frozen Meals, Breakfast, Chicken, & Seafood. In April 2022, I transitioned to Health & Beauty Care taking over all Hair Care categories where I have managed the past 2+ years.

• Design planograms for Kroger's frozen categories following merchandising standards and grocery trends to positively and measurably impact Kroger's sales margins (focused on Frozen Pizza, Snacks, Bread, & Meatless.
• Support pre/post Assortment Review sales analyses by interpreting syndicated source data (84.51, IRI) to aid Kroger Merchandising in making assortment decisions and assessing item and category performance
• Develop expertise in space analysis, frozen grocery commodity trends, and related Kroger systems to execute Kroger's "customer first" shelf strategies and enhance overall shopper experience in stores

Oxford, Ohio

• Developed business plan that analyzed financials, marketing efforts, and execution strategies
• Prepared and edited legal documents such as real estate deeds, wills and trusts

Cincinnati, Ohio

• Created graphics and videos to market OCEAN's fall conference to 1000 attendees
• Produced and edited alumni videos and content to promote accelerator and conference
• Ran social media accounts and improved engagement using Hootsuite to keep Instagram, Facebook, LinkedIn, and Twitter followers up to date with important informative posts
• Managed sponsorship proposals and relationships for conference
• Improved processes to make new inquiries more standardized and organized

Oxford, Ohio

• Established and developed the Advancing Women in Entrepreneurship student organization
• Collaborated with professor to create webpage content and promotional materials for upcoming events and sponsorships
• Planned the program's fall kick-off event and January trip to visit female founders in San Francisco

Oxford, Ohio

• Assisted professor to exceptionally prepare 32 students for the First Year Integrated Core Client Challenge with Fifth Third Bank
• Aided learning and grading for an Entrepreneurship & Creativity class with a focus on building relationships with students

Bachelor Of Science In Business, Marketing

Activities and Societies: Advancing Women in Entrepreneurship, Alpha Delta Pi, Campus Crusade for ChristI studied Marketing and minored in.

Magna Cum Laude

Activities and Societies: Student Government, Marching Band, Varsity Track & Field, Wind Symphony, Mason YoungLifeI was Junior Class.