Planned and led the generative research and product design processes for a new B2B SaaS coaching platform in resulting in:• 69% increase in end-user activity in the first 14 days of use• 44% increase in end users completing a session in the first 30 days• 44% increase in the percentage of surveys completed• Reduction in average account expansion time from 10 to 5 months• Average 60% higher contract expansion valuePartnered closely with VP Product and a lean engineering team to ship an entirely new platform in less than one year.Led cross-functional collaboration and feedback-gathering process to deliver designs that increased team performance, client satisfaction, and account growth.Owned usability testing process to iterate and improve upon new features based on qualitative feedback and quantitative metrics.Developed and maintained a scalable design system resulting in more consistent and cohesive design across the platform and increased workflow efficiency.Presented story-driven design updates to full team to create excitement around new initiatives, clearly explain design decisions and process, and solicit feedback.

Crafted and refreshed brand identity to reinforce product vision.Developed strategic marketing assets to empower revenue teams resulting in:• Increased quality inbound leads year-over-year• 3x ROI on a custom ABM event targeting a top-10 prospect• The most successful LinkedIn advertising campaign in the company’s history (5-10x better: $50 per MQL compared to $250-$500 on average)Mentored and coached design interns, providing guidance and support to help them grow their skills and advance their careers. Strong interest in growing managerial skills.

Created a new brand identity for veterinary nonprofit Darwin Animal Doctors.Concepted and executed a nonprofit volunteer ad campaign for UJA-Federation.Created an employee annual report for Guardian Insurance.Clients: Purpose, Studio71, Guardian Insurance, Darwin Animal Doctors

Concepted and exectuted print, digital and brand identity collateral for 5 luxury hotel, 5 restaurant and 3 nightlife brands – from billboards to banner ads.Multi-tasked in a fast-paced environment.Interpreted and executed client feedback. Presented to clients.Managed internship program.Led team-building brainstorm sessions.Clients: sbe, The Freehand, Affinia Hotels, Letter9, Logitech, JDV Hotels

Developed strategic client content for 25+ brands for mobile-friendly websites, email newsletters, digital campaigns, print collateral, blogs and social media assets – from voice and tone to development.Collaborated with developers on quality assurance audits.Sideways Clients: sbe, The Freehand, Affinia Hotels, Letter9, Logitech, JDV Hotels, RADiUS TWC, Sweetgreen, Marc Murphy

Created online quizzes, banner ads and headlines for J&J, Fox and Glaçeau Conceived and executed Powerpoint pitch presentations. Researched competing agencies.

Developed headlines for the creative team. Researched proposals and articles. Integrated online social networks, Twitter, micro-sites, gaming and text alerts into new pitches.

Wrote headlines. Proofread and copyedited all materials. Managed supplies.