https://www.scotworkusa.com/michael-neale/

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Reported to the CEO of Group M Canada and the Global Chief Operating Officer of Nexus (the digital division of GroupM). Managed ten direct reports across five business units. In total 300 staff across 160 clients and $X00 million annual media budget.• Successfully realigned an underperforming business model to enable rapid growth of 8-fold from $X00MM to $X00MM. The business now accounts for X0% of groups billings and X0% of group profits.• Transitioned teams across 3 Global rebrands… Show more Reported to the CEO of Group M Canada and the Global Chief Operating Officer of Nexus (the digital division of GroupM). Managed ten direct reports across five business units. In total 300 staff across 160 clients and $X00 million annual media budget.• Successfully realigned an underperforming business model to enable rapid growth of 8-fold from $X00MM to $X00MM. The business now accounts for X0% of groups billings and X0% of group profits.• Transitioned teams across 3 Global rebrands, implemented market leading efficiencies and product initiatives that drove $X0MM+ incremental profit. Stabilized leadership and reduced attrition, improved client satisfaction.• Drove Global collaboration in innovation to create market leading addressable TV solution for clients. Launched in March 2020, revenue up 10-fold per month by 2023. Expanded clients from 1 to 30+, adding 5-10 new clients each year. Solution is a win for the industry, clients and importantly consumers. • Increased operational efficiencies by 30% through workflow redesign and accountability with a 50% reduction in errors. Collaborated with Google and Meta to introduce machine learning scripts, improve digital adaption, and offshored manual tasks to India.• Improved the internal survey client scores on performance and preference by 33% with advocates reaching 70% of respondents up from 50%; Canada consistently #1 country in Global Vantage survey to agency partners, scoring in excess of 80% across all metrics.• Guided business through transition from [m]Platform to GroupM Services to Nexus. This saw growth in the team from 100 to 300 people and client investment in digital biddable increased 8-fold.• Grew key leadership succession plan through tangible career path initiatives and effective use of 1:1 coaching, empowering emotional intelligence and power of influence. This led to a 40% increase in promotions across a period of two years and a 20% improvement in staff retention. https://www.groupm.com/groupm Show less

Reported to the CEO of MediaCom Canada. Managed five direct reports; in total 60 staff across a portfolio of 50 clients and $X00 million of the annual media budget.• Major contributor to winning $X00MM+ in new business. Implemented rigorous process and accountability metrics for local team and Global counterparts and turned around win rate to 100% within 18 months including $X00MM in new billings with back-to-back wins from CIBC and Mars Inc. • Introduced new branding and product… Show more Reported to the CEO of MediaCom Canada. Managed five direct reports; in total 60 staff across a portfolio of 50 clients and $X00 million of the annual media budget.• Major contributor to winning $X00MM+ in new business. Implemented rigorous process and accountability metrics for local team and Global counterparts and turned around win rate to 100% within 18 months including $X00MM in new billings with back-to-back wins from CIBC and Mars Inc. • Introduced new branding and product innovation to create a powerful trading story for client teams that also drove increased profit of $X0MM+ expanding revenue footprint. Rolled out new digital automation, Xaxis, to provide clients guaranteed performance outcomes and further increased client adoption by 300%.• Built mutually agreed performance tracking model with largest client, increased agency margins by XX% while delivering client annual savings of XX% versus agreed parameters. The model was successfully implemented with other clients creating a new revenue stream of more than $XMM.https://www.essencemediacom.com/ Show less