Neha Mestry Email & Phone Number

Mumbai, Mh, In

New York, Ny, Us

San Jose, California, Us

- Laid the groundwork for all things text content—created the editorial style guide for Mesh, set up project management processes, and oversaw the adoption of the new processes. - Took charge of the ideating, editing, and proofreading process for 30 PoV articles and 60+ SEO guides to engage the audience and drive lead generation, all within 1.5 quarters. - Planned and managed the editorial calendar for our blog, ensuring a consistent brand voice and timely delivery of content. - Monitored content performance using Google Analytics, Google Search Console, and Semrush to make data-driven content recommendations to optimize existing guides for search engines. - Headed the creation of Mesh’s first-ever newsletter, a dedicated landing page, and email sequences after thorough competitor research and analysis to offer unique content to our readers.- Collaborated with the Product Marketing and Design teams regularly to create content assets that were engaging reads, factually accurate, on-brand, and aesthetically pleasing.

Mountain View, California, Us

- Headed the text content strategy as part of my new role. This included creating the monthly editorial calendar with topics that aligned with the keywords and product outcomes that we wanted to go after, getting the team to flesh out articles, performing multiple content reviews, and promoting the posts on social media in varied ways.- Grew our monthly organic traffic by 15% in my second quarter as a Manager.- Led a small yet brilliant team of 3 members, including full-time and freelance team members to create keyword-driven and shareworthy content for the Slintel blog as well as the How-to section on our website (a dedicated section to get straightforward answers to B2B sales-related questions, that were highly optimized for bringing in organic traffic.).- Along with keyword-driven posts, my team created some out-of-the-box content such as Spotify playlists for SDRs and AEs, a sales short story, and interactive sales quizzes, to name a few.- Took up the SEO-optimization project where we worked with our in-house SEO expert to edit our older posts to restructure them and add additional sections in order to increase their SEO value. Optimized 25+ posts which steadily started bringing in organic traffic.

Mountain View, California, Us

- Identified the keywords to go after and created keyword-driven, SEO-optimized content for the Slintel blog.- Created long-form content in the form of a pillar page (~3000 words, highly optimized for SEO) for the keyword 'Sales Prospecting' and a cluster of blog posts for interlinking purposes.- Collaborated with the Product Marketing team for their Halloween campaign and wrote a fun blog post that got us 1000+ inorganic sessions within a month, along wild praises from across the team as well as our LinkedIn network.

Dublin, Dublin, Ie

- Created sales enablement content such as competitor comparisons, sales battle cards, and product overview one-pagers, for Percy. - Handled end-to-end content efforts for a new product acquisition (Percy). This included landing pages, product overview one-pagers, email content for the performance marketing and ABM team, and content for a major feature launch in phase II of the same product. - Worked as the sole content marketing member of an internal team handling a large-scale virtual summit. Created copies for landing pages, emails, a series of 14 blog posts, and 120+ versions of CPC ad copies that helped generate over 14,000 registrations.

Jacksonville , Fl, Us

** PRODUCT MARKETING - Announcing product launches through website landing pages, email campaigns, blog posts, and social media posts - Handpicking existing products every month, one at a time, and promoting them through various media to bring them back into focus and increase their uptake - On-demand marketing assistance provided to clients by working with the Account Management team to understand client requirements and create content pieces that cater to the client's needs - Assembling white-labelled marketing kits to be used by the clients for their marketing activities. This included end-customer mailer copies, drafts as well as banners social media posts, drafts for blog posts** CONTENT STRATEGY - Lead content marketing efforts which required content planning, creation as well as execution. The different forms in which these content pieces were regurgitated into included emails, blog posts, sponsored posts on third-party news portals, LinkedIn ads, ads on third-party forums, ads on Google AdWords, press releases, infographics, case studies, and website content - Drafting copies for cold email campaigns to revive lukewarm and cold leads** COMMUNICATION DESIGN - Owing to my interest in design coupled with my manager's encouragement, I've had several chances to work with the designer while designing the website layout, booth backdrops, brochures, ad banners, blog banners, graphical emails as well as corporate stationery** EVENT MARKETING - Coordinating with stakeholders from different teams to understand and fulfill the requirements they have from the Marketing team - Brainstorming on the central messaging that the brand wants to go out with for a particular conference- Conveying the same message across all the modes of marketing - website, emails, blog, paid ads, brochures, social media posts, email signatures, etc.

Jacksonville , Fl, Us

** CONTENT STRATEGY - Lead content marketing efforts which required content planning, creation as well as execution. The different forms in which these content pieces were regurgitated into included emails, blog posts, sponsored posts on third-party news portals, LinkedIn ads, ads on third-party forums, ads on Google AdWords, press releases, infographics, case studies, and website content - Drafting copies for cold email campaigns to revive lukewarm and cold leads** EVENT MARKETING - Coordinating with stakeholders from different teams to understand and fulfill the requirements they have from the Marketing team - Liaising with the conference organizers and closely working with POCs to have the booth arrangements done, making use of the various marketing opportunities available and negotiating for the best deals** VENDOR MANAGEMENT - Coordinating with vendors to procure marketing material (executing agreements with the help of the Legal team, placing orders, ensuring timely deliveries and payments)

Mumbai, Mh, In

DIGITAL MARKETING - Online Advertising - Google AdWords and LinkedIn - Email Marketing - Social Media Strategy - Tracking reports and analysing the performance of all email & online advertising campaignsINBOUND MARKETING - Drafting content for Press Releases, Blog Posts, Case Studies, etc.

Toronto, Ontario, Ca

- Wrote the entire content for their official website as a part of the revamping project - Have also been writing content for the webinars, introductory emails for feature upgrades, escalation letters, etc for Fitness Force - Worked on the content for an exhaustive user manual for Fitness Force

Toronto, Ontario, Ca

- Was responsible for writing website content during the revamping of the firm's official website - Worked closely with the Marketing team to understand their SEO requirements and incorporated their suggestions and inputs while drafting content for the websiteAchievements:- Received tremendous appreciation from my seniors on numerous occasions for delivering quality work, well before time- Was given a stipend for what was supposed to be an unpaid internship- Was also offered an opportunity to work as a Freelancer Content Writer, after the internship ended

- Got in touch with the journalists as well as the Radio Jockeys to generate media mentions about the Upvan Art Festival, Thane- Was a part of the on-site promotional team for Upvan- Interviewed VIP guests on the day of the event

Mumbai, Maharashtra, In

- Got in touch with the journalists and the radio jockeys all over India, through text, calls and emails. Did follow-ups as well- Got confirmations for articles and book reviews to be published in the newspapers- Got confirmations for conducting author Anand Neelakantan's interview on-air, a mention about the book AJAYA, contests and other listeners' engagement tools on radio

Noida, Uttar Pradesh, In

Interned with the entertainment reporting team.- Visiting television shooting locations and collecting media bytes from the lead actors- Working closely with the editing team to weave these media bytes together into episodes- Surfing through tabloids and entertainment-related online portals to look for the latest updates from the television industry - Analysing close competitors and staying up-to-date with what they're doing

Master Of Arts - Ma, Political Science And Government

Bachelor Of Mass Media, Advertising

Biochemistry

H.S.C., General Science

Education record