Teaching customers how to ‘Pardot’ since Cinco de Mayo, 2013.Wait, what’s a Pardot? Pardot (pronounced more like ’Wi-Fi Hotspot', and less 'Bridget Bardot’) is Salesforce’s Marketing Automation software, helping B2B marketers capture prospects and know what they’re doing online so sales can bring home that sweet, sweet bacon.With Pardot, Salesman Steve can see that Larry Lead has been on the pricing page 18 times in the last week, and he can open his killer sales pitch with this price-sensitive prospect. TL; DR: Ever fill out a form and get an autoresponder email? That’s likely us.My job? Using analogies, metaphors, and bad puns (just kidding, there's no such thing!), I help our customers navigate, automate, and generate leads on a daily basis. Fielding calls, chats, and emails, I wield my vast Pardot knowledge to help the calm down the manic Marketing Manager, bring clarity to the in-over-his-head Intern, and allay the concerned CEO so that she can breathe a sigh of relief. And I do it all with a smile, a wry joke, and a good Internet connection (duh).- Need to know why your form handler isn’t handling your form? Check your External Field Names. Next!- Oh, your prospect isn’t syncing with Salesforce? Well, is she assigned? What else ya got?- Your APEX trigger isn’t populating your formula field on your custom object tied to your Person Account using a JSON return with your homemade API? Err…let me escalate that for you. :)Known for my patent-pending #NickCalls, I’m always the first to volunteer to call a customer with a marketing emergency (think the scene in Captain America where he jumps on the grenade…except with the post-serum body). As proud member on the Best Team on Planet Earth - The Pardot Support Team - I take pride in my work while taking jabs at my teammates, doing my best to out-pun them all.And as veteran Supporter, I raise my arm, taking newbs under my wing and showing them how best to help our customers and our teammates.

I am the Head Word Wrangler and Chief Character Creator. I also take out the trash.

Head maker for hand-crafted, personalized illustrations of your best stories.

I wrote weekly blog posts focused on marketing , branding, UX design, UI design, and everything in between for small to mid-sized businesses. Always with a dash of humor and a wry wit, I infused analogies and synonyms to help my readers understand more technical and nuanced ideas.

"Connection". "Engagement". Fluff.Let's be honest - the #1 reason people 'Like' a Facebook Fan Page is to get coupons, not sing kumbaya with you around a campfire.But rather than turn your till over to daily deal behemoths, what if you could control your own marketing destiny and create trackable, shareable, and fraud-proof coupons on the fly?CoupSmart allows businesses both big and small the ability to create, deploy, and track Facebook and web coupons in minutes so you can get back to the business of running your business. The best part? All of the data CoupSmart gathers from your customers helps you create even better, more-targeted follow-up offers and campaigns.It's like a perpetual marketing machine. My job is to allow people to understand just what the heck we do and to see if we can do it better. I'm charged with creating all of the site content (blogs, infographics, videos, newsletters, etc.), and help with the UI and overall user experience for the site.I also created the support section both for our customers using CoupSmart's the backend interface, and our customer's customers using the Facebook application.

I wear a number of hats at dotloop, chief among them being the main faucet that all of our Social Media pours from. Along with updating our blog (http://dotloop.com/blog/) and updating our Facebook and Twitter accounts (http://twitter.com/dotloop), I am also the curator and creator of our monthly company newsletter (DotNews). Along with my writing duties, I also handle customer calls along with Steve Peele II. I am the "Sensai of the Site" as it were, making sure agents and clients alike are getting the most of our system, and I point them in the right direction on how it all works.I also head up the Quality Assurance department, making sure all of dotloop's forms are "Perfect For Production" (or 'P4P", my coined term around the office). Other tasks always come my way, keeping me busy all day on most days. Above all, though, my real passion is helping people, even if that entails letting them know just what a "browser" does.

I am the string between the two tin cans; those two tin cans being the confused customer and the geniuses who designed and created the editspot software (http://editspot.com). My role is to bridge the gap between the end user and the technology to make the customer's experience as intuitive and easy as possible. The ability to empathize with a customer's frustration is key, and helps them know they are not alone when it comes to trying to understand technology. I give demos of the editspot software to customers and guide them with specific steps on editing content to their site. I also created all of the content for the help section of our site, including producing all of the how-to videos: http://help.spotlets.com.