Nick Baxter Email & Phone Number

Executed smart buying programs, instituted scalable business operation initiatives, and hire/train/mentor employees to build a brand expanding as a mulit-state operational Medical Cannabis vendor. Brought on to assess and refine business practices, revenue streams, vendor relationships, menu alterations, and facility upgrades; with an emphasis on creating a mold for business expansion.

Pursued and secured new business opportunities, selling ad space on publisher websites to nationwide media buying teams. Enabled clients to generate maximum ROI. Guided media buying teams towards clean UX practices, advised client teams on campaign optimizations, leveraged data literacy, and insights into core campaign metrics. Assessed campaign performance, identified areas of improvement, and implemented optimizations for client and internal teams. Enhanced the earnings of LockerDome by forming collaboration with brand partnerships team members. Took initiative to hold strong account management emphasis with clients; analyzing referral rates (RTR), click thru rates (CTR), dynamic impression delivery, landing page & funnel analytics for improved campaign performance and longevity on the platform.- Recognized as the top performer on Brand Partnership team, generating new business worth more than $1.2M.

Chicago

Plan, strategize, and catalyze the rapid growth of the brand from a single 60-seat restaurant to five establishments with more than 100 employees, managing all FOH and BOH operations. Foster collaborative and performance-based organizational culture conducive to sustained growth. Raised brand awareness among target audience through marketing initiatives. Leverage F&B expertise and market trend analysis skills to create a menu to ensure market success. Provide financial oversight and ensure operational viability through detailed analysis of P&L statements, balance sheets, and income statement. Build and sustain solid relationships with investors to ensure investment and communicate financials/operational progress.

Chicago

Curated 1,100-plus item menu and managed new product procurement while engineering and operating a robust inventory ordering/tracking system. Devised category strategy plans to effectively manage menu and lead in-store merchandising strategy. Developed and executed effective product strategy and product line. Provided solid vendor management expertise to retain more than 70 vendors to seamlessly procure products valued at $10K on daily basis for two retail locations and an online market. Played vital role in supporting CEO and VP Operations on designing, developing, and implementing expansion strategy, formulating new location layouts, identifying as well as resolving operational shortcomings. Ideated and rolled out new product categories and menu concepts, such as private label goods, perishable goods/produce expansion, on premise prepared foods, and charcuterie program.- Partnered with CTO, analyzed customer data, and designed internal tracking platform.- Enhanced inventory management for multiple locations through development of scalable ordering system.

Chicago

Chicago

Bachelor'S Degree, Urban And Regional Planning

Education record