λ Define, lead, and execute on Appinium’s client acquisition and growth initiatives utilizing Salesforce Sales Cloudλ Designed and implemented a sales process leveraging Salesforce Experience Cloud that increases qualified lead conversion 75% YoYλ Created the "selling story" to humanize a complex platform into easy-to-explain solutionsλ Manage and define all technical Sales Engineering approaches for sales successλ Engage with ecosystem partners to drive new go-to-market strategiesλ Work with Product and Marketing teams to develop cohesive sales messagingλ Leverage Salesforce's V2MOM to drive each client conversation to ensure sales success λ Guide in understanding how to optimize collaboration at the intersection of Marketing, Sales, Customer Success, and Learning

λ Enable clients with native video and learning within Salesforceλ Drive technical sales process for scalabilityλ Guide the POC process for all Fortune 500 and Non-Profit clientsλ Develop solutions leveraging Salesforce communities for multiple audiences

λ Develop and implement custom Cornerstone integration solutions within Salesforceλ Create Lightning Community solutions for Universal Studios, Delta, DOW, and Shellλ Deploy Visualforce, Apex, and Trigger customizations within client orgsλ Lead eCommerce custom solutions for the Cornerstone for Salesforce practice

λ Architect and execute brand awareness strategy for product and service offerings.λ Create technical infrastructure by leveraging various AWS componentsλ Develop custom CMS integration tools to enable remote content management within all major Higher-Ed LMSs λ Integrate PayPal paywall experience for simple end-user point of purchaseλ Institute product training and best practices for client adoptionsλ Lead product UX research and design for overall product experience λ Conduct needs analysis and implement custom solutions for client engagementsλ Create custom client learning experiences for adoptions of 10,000+ users/engagement.λ Coordinate and promote brand experience at conferences and public engagementsλ Establish use of OnePage CRM for sales tracking and client management.λ Engage with Subject Matter Experts for content creation and product developmentλ Identify and manage partnerships with FitStar, Studio Sweat, ASAP Science, and others.

λ Established digital consultancy group and grew the team from $0 to $50MM+λ Created custom solution development processes and sales messaging strategy.λ Hired and managed a team of 15 consultants to create unique, client-focused solutions. λ Communicated experience-defining ideas and goals to ensure client objectives were met throughout the consulting process. λ Drove development of a custom eBook platform for internal use. λ Nurtured cross-silo business relationships, both domestically and internationally, to drive synergistic strategies. λ Engaged external providers to drive partnership opportunities.

λ Developed and determined market feasibility of digital custom solutions, resource development, and budget management criteria. λ Defined engagements with platform partners for client customizations.

Consult on creation and deployment of custom-built learning solutions for the Higher Education market. Our learning solutions are deployed via either an LMS (Blackboard, WebCT, Angel, eCollege, Moodle, Sakai, etc.) or via a web-based experience. Each solution utilizes best-of-breed published content from McGraw-Hill and/or original material from instructors/authors.

I currently manage the creation of custom e-learning, utilizing Pearson Education content.

I currently provide Corporate business development for both West Coast and East Coast firms. This includes traditional book publishing, custom content, and custom learning solutions. I also function as a liason between our authors and Pearson's many publishing imprints.