As the lead for digital content strategy at CLASP, I oversee all aspects of content creation, distribution, and optimization across multiple platforms. I developed and implemented a comprehensive digital communications strategic plan, setting best practices for a 60+ person organization. Working closely with internal project teams, I champion new digital strategies and serve as a subject matter expert, educating and mentoring staff to enhance their digital marketing efficacy and content… Show more As the lead for digital content strategy at CLASP, I oversee all aspects of content creation, distribution, and optimization across multiple platforms. I developed and implemented a comprehensive digital communications strategic plan, setting best practices for a 60+ person organization. Working closely with internal project teams, I champion new digital strategies and serve as a subject matter expert, educating and mentoring staff to enhance their digital marketing efficacy and content strategy. I manage and enhance CLASP's website, social media, and email programs, utilizing analytics to refine our approach and integrate SEO principles. Additionally, I launched and managed CLASP's LinkedIn, Instagram, and TikTok accounts, diversifying our media outreach, and onboarded new software like BrandWatch and EveryAction to strengthen data analysis and tracking capabilities. My involvement in various working groups underscores my commitment to fostering organizational capacity and advancing initiatives in community building, LGBTQIA+ advocacy, and racial equity. Show less

I manage and oversee CLASP's digital communications and marketing assets and strategy. Since Fall 2019, I've done the following:- Launched and grew CLASP's Google Ad Grant account. Grew ad traffic (cpc referrals) from nearly zero, to 10% of all of CLASP's web traffic. - Improved CLASP's SEO program to best support web traffic in conjunction with Ad Grants- Oversee CRM transition from SalsaLabs to EveryAction. Imported and wrote new code for email templates in new CRM for reporting… Show more I manage and oversee CLASP's digital communications and marketing assets and strategy. Since Fall 2019, I've done the following:- Launched and grew CLASP's Google Ad Grant account. Grew ad traffic (cpc referrals) from nearly zero, to 10% of all of CLASP's web traffic. - Improved CLASP's SEO program to best support web traffic in conjunction with Ad Grants- Oversee CRM transition from SalsaLabs to EveryAction. Imported and wrote new code for email templates in new CRM for reporting staff to use. - Used Adobe Suite to create and edit publications, design new original report designs for public-facing documents, and created original social media graphics for promotion of seminal products.- Launched CLASP Instagram.- Secured 'verified' status for Facebook, Twitter, Instagram accounts.- Organize and run Twitter chats in coordination with policy teams and partner organizations.- Oversaw and facilitated live streaming from Zoom panel discussions onto Facebook to improve overall viewership. Embedded livestream into CLASP website in an easily accessible way.- Managed all of these projects through the entire COVID-19 public health crisis, facilitated a larger presence online and in social media, and sustained a workflow during a time when all work is shifting into digital assets.- Built and launched childrenthriveaction.org, managed and coordinated user testing and built the website using feedback from internal staff. Show less

I started at IWPR as a Communications Assistant and in the two years I've worked here I have been promoted to associate level. I had a wide array of responsibilities, some of which are the following: manage four websites (iwpr.org, femchat-iwpr.org, womenandgoodjobs.org, statusofwomendata.org) and update website content, included blog posts, publications, images, presentations, press clips, event invites, and data; design and administered mass email communications to advocates, press, and… Show more I started at IWPR as a Communications Assistant and in the two years I've worked here I have been promoted to associate level. I had a wide array of responsibilities, some of which are the following: manage four websites (iwpr.org, femchat-iwpr.org, womenandgoodjobs.org, statusofwomendata.org) and update website content, included blog posts, publications, images, presentations, press clips, event invites, and data; design and administered mass email communications to advocates, press, and congressional contacts on a diverse portfolio of policy areas, including health, family, and labor policy using Salesforce and iContact; manage social media, including Facebook, Twitter, LinkedIn, and Instagram using Tweetdeck and Hootsuite; design and create shareable social media graphics and digital campaigns; supervise the communications intern and coordinate their daily and semester tasks; produce written copy for emails, blogs, press releases, and paper newsletters; prepare reports that track and analyze social media effectiveness and website strategy in line with IWPR's master strategic plan; oversee Google AdWords campaigns and monitored effectiveness of ad strategy; develope and implement new search engine optimization (SEO) strategy to improve web traffic; pitched new policy research to national/state reporters using Cision; and coordinate press interviews with staff.Oversaw:LinkedIn follower growth by 20% in 2017Twitter follower growth by 12% in 2017Facebook follower growth by about 10% in 2017Instagram follower growth by 300% followers in 2017Certified in Google Ads Fundamentals Show less

The Partnership's communication efforts are designed to change public perceptions, educate the public about the need for a high-performing government and help connect citizens to their government. In addition, the Communications team ensures that Partnership programs and activities are heard, understood and are actionable.Assisted with writing, editing and brainstorming new ideas; generated the Partnership's daily electronic newsletter; helped the team plan and execute events from start… Show more The Partnership's communication efforts are designed to change public perceptions, educate the public about the need for a high-performing government and help connect citizens to their government. In addition, the Communications team ensures that Partnership programs and activities are heard, understood and are actionable.Assisted with writing, editing and brainstorming new ideas; generated the Partnership's daily electronic newsletter; helped the team plan and execute events from start to finish, including the Partnership's annual Samuel J. Heyman Service to America Medals; managed the Partnership's social media outreach including Twitter and Facebook, and assisted with our email marketing, event invitations and constituent database.Developed marketing experience by representing the Partnership to the public during events and gain experience using CRM and email marketing system, including Salesforce and Convio. Show less

Assisted in a number of areas of the Center's work, including: tracking congressional budget plans, the appropriations process, and legislation changing tax policy or entitlement programs; responding to requests for information; and attending congressional hearings and other policy events. Specific duties included tracking press, legislation, and amendments as they move through congressional committee and floor debates, attending hearings and summarizing the discussions, finding quotations from… Show more Assisted in a number of areas of the Center's work, including: tracking congressional budget plans, the appropriations process, and legislation changing tax policy or entitlement programs; responding to requests for information; and attending congressional hearings and other policy events. Specific duties included tracking press, legislation, and amendments as they move through congressional committee and floor debates, attending hearings and summarizing the discussions, finding quotations from experts and officials, maintaining a large database of budget and tax congressional contacts, and assisting in responding to questions and requests for information from outside organizations and individuals.Demonstrated familiarity with legislative policy process, advocacy coalitions, fiscal policies related to the safety net and poverty, and the ability to work in a fast-paced environment with attention to detail. Show less

Assisted the communications team to inform state and federal policy debates by disseminating Center reports and analyses to the news media. Provided support in all stages of the complex process involved in messaging and framing the debate, including, but not limited to, tracking media coverage, updating and maintaining contact lists, distributing Center publications, drafting press advisories, and helping the Center engage in social/new media.

Conducted quality assurance checks to data sets of 2000+ survey responses. Translated ministry and department names of 120+ developing countries from Spanish to English. Worked with senior researchers to utilize survey response data to develop actionable insights moving forward with the Reform Incentives for Developing Countries project, finished in 2015. The concluding report can be found below.The Reform Incentives Project is generously supported by the Smith Richardson Foundation… Show more Conducted quality assurance checks to data sets of 2000+ survey responses. Translated ministry and department names of 120+ developing countries from Spanish to English. Worked with senior researchers to utilize survey response data to develop actionable insights moving forward with the Reform Incentives for Developing Countries project, finished in 2015. The concluding report can be found below.The Reform Incentives Project is generously supported by the Smith Richardson Foundation, the John Templeton Foundation, the London School of Economics and Political Science, and the College of William & Mary. Show less