• Successfully manage projects using creative freedom and judgment, work cohesively with marketing team to create new strategies and collaborate with management team on new ideas designed to reach company objectives.• Create launch plans for both internal and external communications and continually update/manage website content of internal employee Intranet site.• Track and monitor coding of marketing programs to determine success, effectiveness and efficiency of campaigns and promotions.• Develop promotional campaigns for Totally Free Checking account programs; design mailers, Tell-a-Friend coupons, advertisements and Branch flyers; determine theme for each quarterly gift promotion and execute theme through Branch visual displays, web pods, and sweepstakes promotions.• Oversee project management and execution of marketing programs, campaigns, and promotions for all Branches and Business Development areas of the Bank.• Forecast expected returns on mailings and promotions; measure effectiveness of all marketing programs and use results to make future campaigns more effective• Manage project budgets, schedules, internal and external partners, end results, and competitive analysis for all campaigns • Plan and prepare all Senior Management presentations for board meetings and annual board retreat; prepare sales presentations for Business Development Officers that sell product and services to customers and prospects• Coordinate approximately 15 expos, business after-hour events, and community outreach programs a month; plan and manage execution of annual HOOPLA employee event

• Successfully managed projects using creative freedom and judgment, worked cohesively with marketing team to create new strategies and collaborated with management team on new ideas designed to reach company objectives.• Planned and Launched New Company Website; independently sourced new vendor/host, worked closely with vendor on design, layout and content management, created launch plan for both internal and external communications and continually updated/managed website content.• Assisted National Business Development Team to increase sales through collateral supply, presentations, advertising, state association memberships and directory listings, customer database management, etc.• Coordinated 10-15 Annual Trade Shows and continually helped to reduce tradeshow costs by managing budgets and spending, lead generation, booth and sponsorship selections and promotional item selections.• Professionally represented company’s brand and image within industry; assisted with event planning and coordination of all conferences, seminars and other customer events.• Helped to continually reduce company design costs by producing effective flyers, direct mail pieces, collateral and state association advertisements and directory listings. • Maintained vendor relationships through successful vendor account management; provided superior customer service to vendors for all promotional items, marketing services and necessary equipment/supplies. • Consistently created and maintained highly effective relationships with industry peers, media contacts and vendors.

• Oversaw and managed catalog planning and production for four semi-annual catalogs; managed sample design and preparation, photo shoot coordination, new design ideas and creation of product descriptions/content.• Assisted with development and Launch of New Company Website.• Organized and Planned 30 Annual Trade Shows; managed trade show ROI, tracking and lead follow-up and reduced company tradeshow expenditures significantly.• Professionally represented the company’s brand and image at industry functions and company events.• Designed all marketing flyers, collateral and advertisements and wrote press releases for industry publications. • Wrote dynamic press releases and supplied statements in articles on industry trends and new products releases; Press Releases/Interviews Featured in Industry Publications, generating free publicity for company in industry.• Tracked and monitored coding to determine success, effectiveness and efficiency of campaigns and promotions.• Maintained superior vendor relations and consistently met vendors’ marketing needs.

• Generated cover story, forum and survey leads through phone calls to brides, blogs and social networking sites.• Contributed ideas for content and improvement at weekly staff meetings; wrote 3+ articles a week. • Conducted interviews, researched story ideas and wrote effective bios on upcoming products, locations and vendors.• Attended magazine photo shoots and assisted the staff with coordination of samples and set design.• Edited page layouts and ad layouts during production and designed creative page layouts for written articles.