Segment leader for Salesforce services presales across RCG (Retail & Consumer Goods), TTH (Travel, transportation & hospitality) & CME (Communications, Media & Entertainment), delivering advisory & implementation services on core, digital experience and industry solutions

- Created and led the Salesforce CoE at Sutherland with a lean founding core team comprising of Salesforce tech experts focussed on fast-tracking the growth of the CoE. - Key CoE building activities successfully accomplished - Salesforce partnership establishment, partnership growth through product skills and revenue roadmap, core team creation, POC and accelerators IP creation, design & delivery frameworks for focus Salesforce products, collateral and campaigns for internal and external publishing.- Product management experience identifying market gaps and building domain specific IP within the customer servicing space with specific focus on deflection and bot based automation

- External consulting for CRM/Salesforce BOT model setup- External consulting for Salesforce Practice setup and business plan creation- Salesforce consulting and solution design for a Salesforce Marketing Cloud project (Dubai)

- Built and led a strong team of Salesforce Consultants, with a constant focus on reinventing and incorporating efficient, effective business consulting practices, while staying on top of the ever growing world of Salesforce platform and products.- Piloted various Salesforce implementations, from creatively conducting discovery workshops for clients to elicit the most appropriate framework, to translating the outcome of the workshops to optimal solution design leveraging Salesforce products and features. - Played a key role in expanding ET's North America clientele from ground up, through aggressive re-learning of business best practices best suited for the geography, coupled with extensive prior Salesforce consulting and enterprise implementation experience.Key Projects:- Extensive consulting workshop for a strategic alliance between Salesforce (North America) and a prominent Healthcare technology & Information provider (North America), aimed at uniting the power of the Salesforce Marketing & Health Cloud with the healthcare legacy stronghold systems.- Established end-to-end digital transformation, bringing onboard the sales & customer services processes for a global education solutions company, for their marquee digital K-12 solution, across the globe.- Assisted smooth transition and re-alignment of customer service modules of a large lien services provider (North America) on the Salesforce Service Cloud platform- Salesforce consulting, execution and adoption for several global NGOs working in the Human Rights and Education space

Conducted Salesforce workshops and led implementations encompassing various Salesforce products (Service Cloud, Marketing Cloud, Pardot, Sales Cloud) for clients across diverse industries (EdTech, Life Sciences, Finance & Banking, Manufacturing)

ET Marlabs - Recognised by Salesforce.com as the “Best Implementation Partner FY15” in India

Worked as the sole BA and Salesforce Consultant in a customer facing role for Consleague's HRMS solution built on Salesforce platform. Job description included requirement gathering and analysis, product fitment and roadmap creation, translation of requirements for offshore development teams and release management for the AppExchange product.

Lead network switch weekly load and sanity checking activities. Developer for TCS's client - Nortel Networks [Ericsson] on Protel (Nortel's proprietary language).

Developer for TCS's client - Nortel Networks [Ericsson] on Protel (Nortel's proprietary language).