- Managing operations for Google Ads outsourced sales program, partnering with vendor partners to deliver on key result areas- Leading a team of 100+ member strong sales team servicing the long tail clients in AUNZ region- Driving process improvements and streamlining workflows by liaising with program management and vendor partners and creating large scale activation strategies for the team and looking over execution of the plan

- Digital strategy: Advise clients to uncover growth opportunities through Market Research, Performance Marketing & Branding and develop Business Strategy on a quarterly basis for Google’s priority clients- Collaborated with cross functional teams to create workflow processes to enable product adoption and improve search Ads sales- Developed Joint Business Plans for Lead Gen clients and looked over the execution through Google’s advertising solutions including Youtube, Adwords, GDN and Shopping platforms- Campaign Management - Launching, optimizing & reporting of Google Ads campaigns for a portfolio of xx clients

Project Title: Uncovering customer, category and competition insights for formulating on ground and digital marketing strategy• Category, competition and consumer study for formulating digital strategy and conceptualization of CRM program for Bombay Dyeing• Research led finding of cultural insights of Indian outbound traveler feeding to MITYT campaign for Lufthansa• Consumer behavior study to craft a lead generation model for SME’s for Google