• Serves as the chief marketing resource for the college, collaborating with cross-functional teams to set strategic direction, build consensus and meet institutional goals• Leads the creation and management of the college's brand identity, ensuring consistent messaging, positioning and visual representation across all channels• Develops a deep understanding of target audiences, market trends, and competitive landscape• Leads the overall marketing strategy to drive brand awareness, customer acquisition and revenue growth• Monitors and analyzes marketing metrics and key performance indicators (KPIs) to evaluate campaign effectiveness and drive data-driven decision-making• Serves as the key contact and communications lead for crisis and issues management• Builds, supports and empowers an award-winning full-service communications and marketing team toward an integrated approach to communications and marketing

• Ensured digital and creative output aligned with college goals, brand standards and industry best practices.• Directed, oversaw and measured all digital marketing initiatives.• Executed web and social media projects and processes, including campus-wide training modules.• Led two senior graphic designers, digital marketing specialist and one student web and social media associate.

• Develops web content strategy and architecture for college web properties• Responsible for the selection, implementation & management of web tools & external technology vendor relations• Develops, manages and supervises web projects & processes• Works with departments on web content development, writing & editing to ensure consistency of voice and adherence to college writing and web style guides• Executes web page development using WYSIWYG tools & basic knowledge of underlying code & coordinates the process of approvals & publishing of websites• Provides the general oversight & on-going maintenance of web properties to ensure the maintenance of brand standards• Serves as the liaison between the office of communications & departments on campus for technical training, support & best practice guidance • Monitors website usage & trends• Produces HTML electronic broadcast communications issued from the college. Ensures a consistent voice throughout & appropriate synchronization with client marketing plans & print marketing campaigns• Produces & publishes all HTML electronic editorial publications, including @St. Norbert & the online version of the St. Norbert College Magazine• Serves as system administrator for the college’s broadcast email provider• Provides strategic direction and management of college social media initiatives, including institutional presence on Facebook, Twitter, Instagram YouTube, Pinterest, LinkedIn & Flickr• Provides general oversight, guidance & best practice training to departments using social media to ensure proper use & maintenance of brand standards• Executes social media advertising plans for the college• Provides marketing consultation & planning for select campus clients. Ensures marketing communications adhere to identity standards & message. Manages marketing projects to ensure efficient workflow & timely delivery to targeted audiences• Performs additional duties including reporting & writing for college publications

• Owned content strategy, development, management and oversight of the www.snc.edu website.• Coordinated production and publication of all HTML electronic broadcast communications issued from St. Norbert College including the @St. Norbert monthly e-newsletter and the online version of the St. Norbert College Magazine• Owned social media strategy and planning. Managed content for top-ranked SNC social media channels.• Wrote stories and took photographs for inclusion in @St. Norbert, the college’s monthly e-newsletter.• Served as the project manager for several key campus partners• Planned and executed annual De Pere Community Night and Knights on the Fox community-wide public relations events.• Supervised multiple student interns