Nirnai Nevrekar Email & Phone Number

Mumbai, MH, IN

New York, NY, US

Dublin, Dublin, IE

🏆 Spotlight Award in FY'22-23, for scaling content engine with significant incremental traffic and leads boost.

Dublin, Dublin, IE

• Working as a Digital Marketing Specialist for the Performance Marketing Team (Demand Gen) - SaaS Product
• Leading all Performance Marketing initiatives at Browserstack - SEO, Ads, Social Media Ads, Affiliate Partnerships
• Driving incremental organic revenue with SEO strategies and tactics, to improve top of the funnel
• Built an 100% SEO compliant website with alert mechanism to capture errors
• Created a well-optimized content engine that now drives huge portion of website traffic
• Assisted on CRO with recommendations and running VWO experiments to run A/B tests, to improve visits to lead generation (Growth)

Dublin, Dublin, IE

• Working as a Digital Marketing Specialist for the Online Sales (Business Operations) - SaaS Product
• Leading all SEO initiatives at Browserstack
• Driving incremental organic revenue with SEO strategies and tactics, to improve top of the funnel
• Performed detailed tech audit and implementation with help of Devs, to improve site architecture, crawlability and hygiene
• Created a content engine which has generated incremental traffic and leads since inception
• Built comprehensive backlinking plan for team, with competitor analysis and overall search landscape

Mumbai, Maharashtra, IN

• Digital strategist to drive incremental revenue across digital channels - SEO, SEM, Social Media, Affiliates, Media buying and having a seamless attribution model through analytics
• Lead digital marketing strategy to achieve customer acquisition targets
• Mobile App Marketing - Drive high-quality install and retention campaigns leading to subscriptions
• Social Media – Strategizing social media across the platforms for reach and engagement
• Search Marketing – Drive organic acquisition through App Store Optimization (ASO) and Search Engine Optimization (SEO)
• Drive partnerships with Telco’s, publishers and E-commerce entities

Mumbai, Maharastra, IN

• Digital Strategist for Key Accounts in BFSI, Hospitality & FMCG sectoro Handling multiple clients to draft digital marketing strategieso Specialized in SEO consultancy and delivered key insights to maximize organic.
• Awarded 2 Golds at Eureka Awards for – Best Innovative Idea and Best Proactive Initiative by an AgencyBusiness Revenue Generation Campaign for a top lending NBFC o Planned, conceptualized marketing strategies and.
• Reduced manual intervention by 30-40%
• Data Visualization and Dashboards, through KPI centric segmentation o Root Cause Analysis of Google Analytics and Google Search Console data to understand fluctuation in traffic or leads* Special Accolades Gold Award.
• Key Contributions and Learningo Organized multiple sessions covering Data Visualization and Dashboarding, Influencing Knowledge Graph and Google Posts, Future of Voice Search and Artificial Intelligence o Gained.

Bellevue, Washington, US

Senior Analyst | Business Development | Digital Analytics | Digital Marketing - Website performance and optimisation using the business monitoring tools like Dynatrace, HP Rum, webtrends and Google Analytics - Designing dashboards and wireframes to capture business transaction monitoring KPIs- Worked on campaign management tool and its integration with.

Bellevue, Washington, US

• To evaluate and apply better methods for executing daily tasks on Persona Platform (Persona© is a proprietary platform created by BlueOcean Market Intelligence that enhances an organizations’ current customer.
• Built an automated framework to classify positive and negative social media posts by fans/ followers for more than 50,000 tweets daily for high-end clientele
• Used NLP/Text mining for Persona© Platform where accuracy of the text classification (Sentiment Analysis of Brands from Social Media Posts) was increased accuracy from 30% to 75.83% which reduced manual intervention.
• Provided a single classification framework and the ability to scale the platform to different clients – Proposed an perceptual map analysis feature for giving the client a 360 degree approach about the brand.
• Designed a Wireframe which was a platform for users to audit any data discrepancies and fasten the process of content selection
• Worked with the Business Heads to design the Pre-Sales pitch to acquire new clients for this platformBenefits to Organization:

Teaneck, New Jersey, US

- Lead Advance Java Developer (UI Specialist) of project CREAM which would take care of loan origination and rating/grading system for Commercial Real Estate Assets- Took up various internal project initiatives related to code optimization and employee joining/releasing activities which helped in smoother work flow and minimizing redundant defects.

Master Of Business Administration (M.B.A.), Marketing

Bachelor Of Engineering (B.E.), Electronics And Telecommunication