Nirnai Nevrekar Email & Phone Number

Mumbai, Mh, In

New York, Ny, Us

Dublin, Dublin, Ie

🏆 Spotlight Award in FY'22-23, for scaling content engine with significant incremental traffic and leads boost.

Dublin, Dublin, Ie

Working as a Digital Marketing Specialist for the Performance Marketing Team (Demand Gen) - SaaS Product• Leading all Performance Marketing initiatives at Browserstack - SEO, Ads, Social Media Ads, Affiliate Partnerships• Driving incremental organic revenue with SEO strategies and tactics, to improve top of the funnel• Built an 100% SEO compliant website with alert mechanism to capture errors• Created a well-optimized content engine that now drives huge portion of website traffic• Assisted on CRO with recommendations and running VWO experiments to run A/B tests, to improve visits to lead generation (Growth)• Strategizing & running SEM campaigns (Search, Display and Video) - Google Ads, Retargeting, Bing, Reddit, Quora• Increasing MQLs using paid and growth strategies to help boost dollar pipeline and high ticket size products (marketing funnel optimization) - retargeting intent audience based on signals• Handling lead generation campaigns (webinar registrations) across channels including Facebook, LinkedIn, Twitter, GDN, Quora, Reddit and Search, for field marketing online events• Assigned role of a product manager for our content engine, to improve brand advocacy, calculate NPS and create lead capturing mechanism• Markteting stack - VWO, Amplitude events, Looker business intelligence, Bigquery, Google Analytics, Google Ads, Ahrefs, SEMRush, BuzzSumo, Google Search Console, Data studio, Deepcrawl and more

Dublin, Dublin, Ie

Working as a Digital Marketing Specialist for the Online Sales (Business Operations) - SaaS Product• Leading all SEO initiatives at Browserstack• Driving incremental organic revenue with SEO strategies and tactics, to improve top of the funnel• Performed detailed tech audit and implementation with help of Devs, to improve site architecture, crawlability and hygiene• Created a content engine which has generated incremental traffic and leads since inception• Built comprehensive backlinking plan for team, with competitor analysis and overall search landscape• Assisting on CRO with recommendations and running VWO experiments to run A/B tests, to improve visits to lead generation (Growth)• Increasing MQLs using growth strategies to help boost dollar pipeline and high ticket size products (marketing funnel optimization)• Driving strategic partnerships with third part websites to drive valuable traffic and drive prospects• Planning phases for content marketing with the product marketing team, to better understand our customers target (persona mapping) with the right intent• Running ABM email campaigns (Account Based Marketing) for laser point targeting - using multiple tools : Hyper-personalization approach• Using various tools to under customer journey - VWO, Amplitude events, Looker business intelligence, Bigquery, Google Analytics, Google Ads, Ahrefs, SEMRush, Outreach and more

Mumbai, Maharashtra, In

Digital strategist to drive incremental revenue across digital channels - SEO, SEM, Social Media, Affiliates, Media buying and having a seamless attribution model through analytics• Lead digital marketing strategy to achieve customer acquisition targets• Mobile App Marketing - Drive high-quality install and retention campaigns leading to subscriptions• Social Media – Strategizing social media across the platforms for reach and engagement• Search Marketing – Drive organic acquisition through App Store Optimization (ASO) and Search Engine Optimization (SEO)• Drive partnerships with Telco’s, publishers and E-commerce entities• Proficiency in digital campaigns, optimization, attribution tracking and in-app analytics

Mumbai, Maharastra, In

Digital Strategist for Key Accounts in BFSI, Hospitality & FMCG sectoro Handling multiple clients to draft digital marketing strategieso Specialized in SEO consultancy and delivered key insights to maximize organic search traffic, leading to higher CTR and Conversions Lead Target Oriented Campaign Optimization for a Top Health Insurance Brando Leads the Digital SEO Strategy and Content Marketingo Deployed an out-of-the-box technological solution for a complex SPA framework like Angular JSo Collaborated with Dentsu.Sokrati to enable SEO-SEM interplay of data, to leverage the top performing ad copies through search o Core Team Member that pitched to the higher management* Special Accolades ▪ Awarded 2 Golds at Eureka Awards for – Best Innovative Idea and Best Proactive Initiative by an AgencyBusiness Revenue Generation Campaign for a top lending NBFC o Planned, conceptualized marketing strategies and spearheaded the campaign to maximize online leads / monthly sales targets o Implemented Content Revamp Strategy to improve chances to rank for Voice Search o Marketing Automation of SEM/SEO reports through Google Data Studio▪ Reduced manual intervention by 30-40%▪ Data Visualization and Dashboards, through KPI centric segmentation o Root Cause Analysis of Google Analytics and Google Search Console data to understand fluctuation in traffic or leads* Special Accolades Gold Award for the Best Content Campaign at Global Vanguard Awards (competing with more than 150 teams across the globe, 16 countries) - Driving incremental organic revenue through mobile search• Key Contributions and Learningo Organized multiple sessions covering Data Visualization and Dashboarding, Influencing Knowledge Graph and Google Posts, Future of Voice Search and Artificial Intelligence o Gained proficiency in Google Data Studio and Microsoft PowerBI o Assisted clients with Wireframe creation and best practices to improve click through rate

Bellevue, Washington, Us

Senior Analyst | Business Development | Digital Analytics | Digital Marketing - Website performance and optimisation using the business monitoring tools like Dynatrace, HP Rum, webtrends and Google Analytics - Designing dashboards and wireframes to capture business transaction monitoring KPIs- Worked on campaign management tool and its integration with Google Analytics & Adobe Analytics - Data driven Promotional campaign insights for top brands- Handling multiple products/solutions and working on client dashboards/decksProject contributions:- Automated the website performance monitoring dashboard to a web portal (multiple reports and dashboards at one place) reducing manual intervention by 70%- Planning of dimensions and metrics for Ad hoc dashboards with on time delivery of end products (delivered approx. 14 reports in 2 months) - Key insights on improving the GEO specific website : Reduced response time by 6-7% boosting the overall business transition performance

Bellevue, Washington, Us

To evaluate and apply better methods for executing daily tasks on Persona Platform (Persona© is a proprietary platform created by BlueOcean Market Intelligence that enhances an organizations’ current customer segmentation or can be used to conduct an independent digital customer segmentation exercise)Project Contribution:• Built an automated framework to classify positive and negative social media posts by fans/ followers for more than 50,000 tweets daily for high-end clientele• Used NLP/Text mining for Persona© Platform where accuracy of the text classification (Sentiment Analysis of Brands from Social Media Posts) was increased accuracy from 30% to 75.83% which reduced manual intervention and operational labor cost by 67%• Provided a single classification framework and the ability to scale the platform to different clients – Proposed an perceptual map analysis feature for giving the client a 360 degree approach about the brand (Competitor Analysis)• Designed a Wireframe which was a platform for users to audit any data discrepancies and fasten the process of content selection• Worked with the Business Heads to design the Pre-Sales pitch to acquire new clients for this platformBenefits to Organization:• Reduced Manual Intervention by 67%• Increased accuracy of sentiment analysis from 30% to 75%• Reduced the operational labour cost• Single classification framework to avoid differences in perspective• Ability to scale the platform to different clients• Ability to directly investigate and audit profilesAchievements:- Offered a PPO(Pre-Placement Offer) at Blueocean Market Intelligence for final placement on the basis of my work during the summer internship program- Gold Medal Award for the Best Summer Internship Project among 300+ students at Goa Institute of Management

Teaneck, New Jersey, Us

- Lead Advance Java Developer (UI Specialist) of project CREAM which would take care of loan origination and rating/grading system for Commercial Real Estate Assets- Took up various internal project initiatives related to code optimization and employee joining/releasing activities which helped in smoother work flow and minimizing redundant defects (Developed an automated tool for SQL Data Entry which reduced efforts by 50%)- Managed requirement gathering, dealt with data analytics and provided solutions for key clients to plan deadlines for timely deliverables for the Commercial Real Estate Asset Management project- Worked with On-Site Business Analysis team to negotiate on estimates and requirement analysis for different phases of project (Maintenance)

Master Of Business Administration (M.B.A.), Marketing

Bachelor Of Engineering (B.E.), Electronics And Telecommunication