Barbara King Email & Phone Number

Ladera Ranch, Ca, Us

Newport Beach, California, United States

Report directly to the President and a contributing member of the senior leadership team, design, implement and oversee effective marketing strategies that align with business goals and positively impact revenue. Build and manage a world-class marketing organization that shapes and supports the company’s strategic plan, strengthens market position and powers brand engagement.

Costa Mesa, Ca

Drive revenue growth for key accounts by increasing consumer engagement with credit products by establishing a cohesive experience through all channels and touchpoints, transforming the consumer experience. Expand client-business relationships to discover new growth opportunities, evolve offerings and facilitate further integration with omni-channel platforms. • Led matrixed teams on thought-leadership initiatives, best-in-class campaigns ensuring alignment with client need and business expectations resulting in stellar growth.• Stabilized and worked forward overall strategy for two new books of business resulting in +128% and +125% growth, respectively. • Delivered continued growth for high-profile dotcom client, aligning client needs and strategies with internal opportunities, and performance/initiative goals exceeding op plan by +10%. • Led the complete development and launch of online branded and private-label payment calculators resulting in 11% increase in page conversions and 68% increase in credit application completion rate.• Captured opportunity with high-profile electronics client greatly improving user experience of their consumer-facing website increasing interaction and penetration with credit product. • Launched comprehensive B2B acquisition and retention communications plan for over 2,000 authorized dealers leveraging digital communications and tradeshows. Led cross-industry business development explorations to assess and capture opportunities within client’s product and service offering.

Costa Mesa, Ca

Managed $4.1 billion portfolio responsible for defining communication and marketing strategies, program development, direct and digital marketing, and event planning aimed to drive growth and engagement in dental and veterinary markets with $1.4 million annual spend. • Generated more than $72 million in annual incremental revenue in assigned vertical market with integrated direct mail, web content, and email marketing campaigns. • Launched new financing product crossing all healthcare vertical markets with Year-1/post-launch produced sales of more than $150 million. Acted as liaison to key stakeholders to develop, refine and gain multi-market buy-in on value proposition, naming and -market positioning. Developed and managed all marketing materials following segmented and highly targeted communication strategy.• Increased new customer activation rates by more than 16% by developing new customer marketing program to bridge gap between sales and training leading to deeper credit product engagement; program recognized with 2009 National Award from Business Marketing Association.• Achieved 20% reduction in incoming calls to Call Center (more than $3 million in savings) with the launch of enterprise-level online B2B financing tool. Adoption rate exceeded 25% six months post-launch with overall sales volume exceeding $37 million.

Irvine And San Diego, Ca

Earned fast-track promotions into leadership positions. Provided direction and oversight of all operations and led team in delivery of strategic plans and marketing programs. Forged strategic partnerships serving as key point of contact for clients and managed external partners. • Generated more than $1 million in new yearly revenue by conceiving and implementing several key marketing programs for agency’s second largest client.• Received industry recognition from National Association of Homebuilders with Gold Medal Award for Best Web Site of 2005 for a Builder; positioned agency as leading resource for home builders and real estate investment firms. • Drove more than 20% increase in web traffic and improved all site metrics for client with underperforming website by leading team in development and delivery of digital marketing strategy.

Irvine, Ca

Managed all product introduction and marketing programs including supporting collateral. Led creative development, production, and installation of division-wide visual marketing and tradeshow programs; maintained tradeshow presence for entire wholesale lending market.• Increased sales volume from $48 billion to $97 billion by leading marketing communication strategies to support key initiatives and by effectively controlling $5 million annual marketing budget. • Spearheaded 45% increase in loan volume by initiating joint marketing and merchandising plan with Earvin “Magic” Johnson and Johnson Development Corp. capturing emerging markets. • Directed visual marketing and merchandising campaigns for 450 retail outlets, production offices, and corporate campuses; raised bar for visual impact, through external and internal messaging and signage. • Maximized market reach and presence initiating a national tradeshow program, managing branding, communications, design, sponsorships, and events for over 200 national, state, and local shows.

Long Beach, Ca

Bachelor Of Arts - Ba, Liberal Arts And Sciences/Liberal Studies, Magna Cum Laude

Bachelor’S Degree, Liberal Arts And Sciences/Liberal Studies

Associate Of Arts (A.A.)