As President and CEO of Orinoco Coffee & Tea, Ltd., I devise short- and long-term strategies for company growth, balancing capital and staffing needs, while developing a company culture that embodies unified goals and values – thus enhancing the customer experience.My job is to oversee and safeguard Orinoco’s performance, which I accomplish internally by monitoring our core business areas, and externally by fostering and maintaining an active role within our industry, customer market, and the economic climate at large. Orinoco Coffee & Tea is a Columbia, Maryland-based coffee and tea distributor which brings exotic beverages to America. The company was awarded a Gold Medal in the International Coffee Tasting 2014 competition.Worldwide selection; on-demand roasting and packaging capabilities; organic and fair trade certifications; and a commitment to five-generation strong customer service set Orinoco apart from other wholesale roasters and distributors. Fast Facts about Orinoco Coffee & Tea:• Five-generations of coffee growers, coffee exporters, coffee importers, and coffee roasters• Provide a variety of coffees, teas, and juices – plus virtually everything else a coffee shop needs• Customers throughout the United States, including restaurants, retail stores, coffee shops, & consumers