Michael Parent Email & Phone Number

New York, Ny, Us

Greater New York City Area

Greater New York City Area

AudienceXpress is now FreeWheel; a Comcast Advanced Advertising company.

New York, New York

Michael oversaw multiple investment teams placing video schedules across all forms of media: National TV, Full Episode Players, Video on Demand, Interactive television and Out-Of-Home. With the digitization of television he was the agency lead on advanced TV platforms, responsible for disseminating knowledge throughout the agency buying and planning teams. Experienced placing addressable as well as audience based buying campaigns, Michael worked closely with clients and planning to develop a performance analytic's based buying approach and optimization process. He has in-depth sports marketing experience including: NCAA Basketball Championship and Bowl Game entitlement negotiations, integrated cross platform sponsorships, creative “get-in-the-game” enhancements and multi-year deals.Michael managed a diverse account portfolio across many categories including but not limited to: Travel, eCommerce, Entertainment (studio and tune-in), Insurance, Financial, Pharma and Apparel.Accounts: Expedia, Hotels.com, Hotwire, Actavis, Shionogi, Galderma, New York Life, Lincoln Financial, AMC, FOX Sports, A24 Films, 1800Contacts, Carhartt, Vans, Cree, Gorton's, Smithfield Foods, UPS Store, CMI, Bic, Hunter Douglas. Agency portal for numerous Upfront negotiations

Greater New York City Area

As Director of TargetCast’s National Video Investment Department, Michael’s entrepreneurial spirit helped build the agency from two active television brands to over 20 national clients across a diverse range of categories. A collaborative team leader, with strong strategic skills and the experience to drive growth, Michael a member of the new business pitch team was responsible for all agency television/video positioning and ideas. A proven innovator, Michael developed several successful proprietary services for TargetCast including NetSelect, HotSpots and ADS (Alternative Distribution System).Michael oversaw the placement of all things video for all agency brands whether it’s traditional television, FEP, video on-demand, direct response, addressable or interactive TV. Working closely with the planning, local, research and digital colleagues; Michael’s team brought his clients’ media plans to life. Michael negotiated all agency Upfront deals and was responsible for creation of all agency Pre-Upfront and Upfront presentations.

New York, New York

Managed National Broadcast buying unit at Omnicom's conflict agency, PrometheusAccounts: Subaru, Edward Jones, ElectroluxNegotiated cross platform sponsorship with auto category exclusivity in ESPN's Summer X Games.Strategized, negotiated and placed Electrolux's high profile US kitchen appliance launch campaign.

New York, New York

Accounts: Visa, Absolut, Principal Financial, Ameriquest, DialStrategized, negotiated and placed first ever TV "Distilled Spirits" campaign for AbsolutExtensive sports marketing experience, including but not limited to:NFL - FOX Halftime sponsorship, ESPN's first ever Sky Cam sponsorship, CBS's first ever "First to the Field" sponsorshipNASCAR - FOX's first ever "Race Break" sponsorshipOlympics - managed 3 Olympic sponsor campaigns for VisaSix years managing "The Visa Triple Crown" campaignsCreated year long sports campaign around clients Airship (blimp)Product Integration examples:Multi-season long sponsorship with product integration in every episode of TLC's What Not To Wear.Multi episode product integration in seasons 2 & 3 of NBC's The Apprentice.

New York, New York

Left IPG for opportunity to work at one of the great classic Omnicom agencies.Accounts: Pepsi Co., MGM Studios, Best Foods

New York, New York

IPG dismantled Ammirati Puris Lintas and we became Western International.Accounts: Dell, UPS

New York, New York

Made move to National Buying.Accounts: Sara Lee

New York, New York

Entry level assistant job on Katz Continental Team. Supported two Account Executives selling 30+ local stations.