Oversee solutions messaging for the Sales Cloud portfolio - aligning products and capabilities to help sales and operations leaders transform their teams.

Led strategic messaging, product and GTM alignment along with customer marketing across numerous Salesforce marketing channels (Dreamforce, World Tour, Webinars, Digital Campaigns) for the newly acquired Salesforce Maps (formerly MapAnything) portfolio.

Engagio (acquired by Demandbase in 2020) delivers industry leading Account Based Marketing solutions that enable high growth revenue teams. Oversaw all product and customer marketing efforts including product level messaging, numerous integrated product launches, customer marketing and sales enablement.

Helium provides secure and scalable IoT connectivity solutions. With the development low power, long range networks, Helium delivers data from physical devices to end use applications to allow us to see the world differently.Defined GTM strategy and tactics including partnerships across the IoT ecosystem. Oversee all messaging, corporate and brand activities in addition to growth marketing programs. Helium's investors include Firstmark Capital, GV and Khosla Ventures

Joined the InsideSales.com team through an exciting acquisition of C9. Read more in the Wall Street Journal and by Gartner Group! Led the integration of all C9 marketing activities post acquisition. Positioned C9 and InsideSales.com products as the most comprehensive provider of predictive sales applications. Launched Customer Marketing to establish customer advocacy strategy and operations to drive growth of references, testimonials, communication and expansion campaigns. Oversaw all customer speaking at Accelerate 16, InsideSales.com’s user conference for thought leadership from sales acceleration experts and industry leaders across the world's premier companies.

C9 delivers predictive sales and marketing applications that increase revenue, generate more precise forecasts and mitigate pipeline risk. By combining data science with products that improve sales and marketing execution, C9 enables leading companies like LinkedIn, Pitney Bowes and Thomson Reuters to drive predictable growth.Doubled revenue and annual contract value in just over a year by managing all product marketing, demand gen and sales enablement activities. Received Gartner “Cool Vendor” designation during this time. Restructured marketing organization to a mix of both staff and contract resources for lean management of marketing stack and activities.Led Dreamforce, largest CRM event of the year, activities to maximize customer engagement, demand gen and sales activities. Generated over 1500 leads with a 10% conversion of leads to active sales opportunities.Led the strategic rebranding of C9 followed by a relaunch of www.c9inc.com in just three weeks. Immediate results yielded over 20% increase in web traffic and engagement.Delivered cross functional Go-to-Market programs and weekly training across sales, enablement, customer success, product and implementation teams that accelerated sales and improved retention. Launched three new products based on large data sets and machine learning. Developed pricing, positioning, sales collateral and marketing campaigns.

Worked with start-up fintech companies to solve go-to-market challenges across product, marketing and strategy in both B2B and B2C businesses. Projects included:Series A Funded Mobile Finance: Defined market potential and created sales materials for first customers.Series B Funded Micro-lending Business: Defined new loan type strategy. Identified business partners and developed legal agreements. Outlined technology platform requirements during Phase 1 of a comprehensive re-platform initiative.

Built business development and innovation processes at scale to deliver new product growth in parallel with core product development. Recruited and managed a team of 8 product managers to identify, evaluate and implement technology innovations that would ensure the rapid evolution of digital banking experiences. Cited for staff leadership and development.Prioritized 1000s of ideas based on “attractiveness, actionability and alignment” to allocate investment to ideas with potential of greater than $50MM revenue. Proto-typed 100+ concepts and launched core digital capabilities in online storage and social payments.Accelerated customer adoption through User Centered Design (UCD) and agile product development to identify and implement critical product features.

Developed online strategy for Wells Fargo Card Services to improve customer engagement by 300% and analyst website ranking to top five in less than two years. Directed $10+ million of product development to enhance service and customer experience across online, marketing, sales, money transfer, payments and authentication experiences as Wells Fargo digital customer base scaled from 4 – 40 MM users.Managed the business development and product launch of My Spending Report; an industry first, digital financial management tool that grew to 2MM+ users. Led operating reviews for senior management to review business performance, roadmap and strategic recommendations.

Led projects of up to $1MM in billable revenues with management oversight of 2-4 person teams across various industries and functional disciplines. Representative client engagements included:Redesigned the strategic planning process for a private company $1+ Billion in revenue. Developed a 15 year vision and 5 strategic options with revenue potential of $500 MM. Led the Fair Market Valuation of Intangible Assets for a Fortune 50 company resulting in a $70 MM tax savings. Developed detailed valuation opinion documents and market analyses for future business planning.Developed prospectus, fair value estimates and coached senior management throughout negotiations for the divestiture of a division of a U.S. Plastics company. Final negotiated offer was $51.5 Million. Participated in 3 year program in North American Management Consulting from 1994 - 1997. Received highest possible evaluation 1 year ahead of expectation and scholarship for full time graduate education.